When you pee on one of these — well, one of three different models — a battery-powered recording plays back. Unless you feel like risking urethra shock and suddenly shutting off and walking away, you’ll hear anything from a commercial for more beer — to a message about drinking in moderation.

The state of New Mexico just bought 500 Wizmarks — at $21 a pop — to place in men’s rooms in areas with a high track record for DUI. So far, just in bars where the owners volunteer for the program.

The batteries are supposed to last 3 months. I don’t know if they’re replaceable — or who would do it.



  1. KB says:

    Ready for the urinal to talk back?

    As long as it doesn’t answer back “Schmeckt gut!”

    Or even worse… “Mission Accomplished.”

  2. Esteban says:

    Sounds like a job for TV’s Mike Rowe.

  3. John Paradox says:

    How about:
    Aim, you drunk!

    J/P=?

  4. JT says:

    As wacky as Wall Street has been lately, this IPO should be worth about a $billion dollars to the inventor. How about a warning to foolish investors pissing their money down the drain in the stock market?

  5. OhForTheLoveOf says:

    Dear Marketing Wonks,

    DIE DIE DIE DIE DIE A GRISLY DEATH! YOU ARE A POX ON HUMANITY AND MUST BURN IN FIRE FOR YOUR SINS AGAIST CIVILIZATION.

    Oh… And if you have any more of those company branded sweatshirts, I’ll take one.

    Your Friend,

    OhForTheLove Of

  6. me says:

    All jokes aside, if you take this one step further it could be a giant good.

    If they could build a blood alcohol test into it wouldn’t a urinal that told you that you were too drunk to drive be a giant good?


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