Advertisement of the Year

By Saturday June 4, 2011




15 Comments
  1. foobar says:
    6/4/2011 at 8:16 pm

    Great ad. Tells a story, cultural references, perfectly staged.

    Did you notice there is no dialog at all until the product placement at the end? Straight visual cinema.

  2. Skeptic says:
    6/4/2011 at 9:13 pm

    The Devil sucks.

  3. bobbo, its not the crime, its the coverup says:
    6/4/2011 at 9:17 pm

    Now, why would I ever support the devil?

  4. Gasbag says:
    6/5/2011 at 12:11 am

    Well that ad sucked 😛

  5. Bobbo, I'm a boring douche, Nice to meetcha! says:
    6/5/2011 at 1:41 am

    That was a rebranded Miele…I know all about sucking. Just ask Chris Hanson!

  6. TThor says:
    6/5/2011 at 3:57 am

    Jeezzzz, hopeless! Should be a standard in a MKT101, How not to sell products. Or… maybe a high school project on dumb downed advertising for even dumber consumers?

  7. deowll says:
    6/5/2011 at 4:29 am

    Extremely amusing and it does strongly lock two thoughts together; powerful vacuum and DirtDevil in a memorable way, and that’s about as good as it gets in an add.

    The only down side is that I think people will quickly tire of it. What makes it effective is the surprise.

  8. bschuler says:
    6/5/2011 at 7:52 am

    It’s a great ad. I have a DVR and have gone to great lengths to not watch an ad is years. And yet I purposely watched this one and enjoyed it. Not only that, I come away knowing the company and it’s products. How is THAT not a great ad?!

  9. duh365 says:
    6/5/2011 at 10:40 am

    amazing! very old school in the sense of going to great lengths to make something compelling, fun and unexpected. too bad advertising has gone in the toilet. clients want to play it safe and put forgettable garbage on the air. no wonder the skip button on the DVR is so popular.

  10. sargasso_c says:
    6/5/2011 at 12:57 pm

    Waited for her head to spin around.

  11. deowll says:
    6/5/2011 at 2:49 pm

    The thump as the women hits the floor when the vacuum is unplugged is so cool. The perfect ending.

  12. Kent says:
    6/6/2011 at 7:21 am

    Can’t be a Dirt Devil, must be a Miele.

  13. bilky asko says:
    6/6/2011 at 11:26 pm

    I think I will stick to my vastly superior Dyson – no need for second-rate Mieles.

  14. grouchingthetechgrouch says:
    6/7/2011 at 1:01 am

    Less clips, more journalism John please:)

  15. derf says:
    6/7/2011 at 4:07 pm

    I’m confused. I don’t understand what’s happening. That thing looks unsafe. I think I’ll just avoid that brand as a precaution.


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