Caterpillar Inc. announced Tuesday that it will move its Asia Pacific operations headquarters from Tokyo to Beijing. Vice president for the firm’s Asia Pacific division Rich Lavin, who has just relocated from Japan to Beijing, said the move to China was a clear indication of China’s strategic importance to Caterpillar.

Operational and sales success in China is a critical success factor for the company’s long-term growth and profitability,” he added.

As part of Caterpillar’s Vision 2020 outlined last year, China has been listed as one of seven critical success factors needed for Caterpillar to achieve its new enterprise strategy and goals.

Lavin said global sales and revenue in 2006 was expected to hit 40 billion U.S. dollars, including one billion dollars in sales of equipment, engines and parts in the Chinese market, this year.

“We believe the share of the Chinese market will rise rapidly in coming years,” said Lavin. Caterpillar would expand its manufacturing base and rapidly deploy its global business model to provide support to customers in this critical market as well as the Asia Pacific market.

It now has 13 China-based facilities — both joint venture and wholly owned businesses — which employ more than 5,000 people.

In contrast to their peers in the US auto industry, Caterpillar has weathered all the excuses used for failure — increased profits 40% while revenues increased 20% — and their labor force has increased 23% in the last two years. Cat shares have tripled in value in the last five years while the S&P declined 6.3%.



  1. Named says:

    Hey, with all those earth movers and militarized machines being used in Israel, it’s no surprise they’re moving up in profits. And I’m sure China has a huge help in ordering machines for quelling the Chinese…

  2. F. says:

    How many people are being fired in Japan??? Nothing on the Internet that I could find… (In 1 minute)

  3. ECA says:

    And THINK about it, they can make about 2-3 times more profit.. from saving on Labor.

  4. Kurt Nelson says:

    That title made me think that someone physically moved a headquarters across the ocean on a caterpillar.

  5. James Hill says:

    Why not? More customers in Beijing, and they’ll still keep their Tokyo office. Both nations value having an office in their nation when doing business with American companies (the company I work for has offices in both places).

  6. dvorakbp says:

    I work for Cat and China is at the top of our list for open markets. There’s a lot of dirt to move in that big land mass. Several years ago, Komatsu built a plant here in Peoria, Cat central. They said, and I quote, “We will bury Caterpillar”. Now we’re gaining market share in their hometown (ok, their japanese. I’m making generalizations here).

    And btw, Named, Caterpillars don’t kill people, stupid people that think they have more resolve and can stand up to a soldier in large piece of equipment get themselves killed.

  7. Named says:

    6,

    No, but militarized governments getting billions from US governments to by Catepillars DO kill people. Thousands in fact. And if you think standing up to occupation is stoopid, well, you must be a nice clean good corporate citizen. Enjoy your shares!

  8. god says:

    OK, Eid. I guess I’m the only one to notice the smart-ass in the lower RH corner of the group photo — giving the horns to his buddy.

    People really are the same everywhere.


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