No, not this pop tart

The iconic toasted confection opened a flagship store and cafe in Times Square Tuesday.

According to the New York Times, Kellogg’s, the company that has made Pop-Tarts since the late 1960s, is renting a 3,200-square-foot space until January, at which point they will consider whether New York needs a permanent tart-aria.

What’s on the menu at the new outpost?

According to the New York Times, the menu includes:

1. Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries
2. Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety
3. Ants on a Log: celery, peanut butter and chunks of the Wild Grape version
4. Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up.

Kellogg’s is still getting back to us on the calorie counts for the new items, but you can get a sense of things from a standard blueberry pop-tart which contains 210 calories and 5 grams of fat.

The perfect compliment to a meal of Hot Pockets.