Presented in the earnest effort to help the women of America be all they can be. Or C or D or…

If Your Bra Doesn’t Fit, Go Shopping

If you are a woman, and you are wearing a bra, you are probably wearing the wrong size one. That’s what they say. According to “experts,” “industry studies” and “surveys,” anywhere between 70% 85% of women are treating their breasts badly, either shoving them into too-small cups or allowing them to float freely in a draping sling. The statistic’s origins are murky — some cite a Victoria’s Secret poll, others something from the Wacoal brand. But it has been quoted back to me by friends, colleagues, interns. It sounds true. “Eighty percent of American woman are wearing the wrong bra” is the “more likely to be killed by a terrorist than get married” statistic of the new millennium.

After two Oprah episodes featuring dramatic “bra interventions” and even a Dateline investigation into the problem, American women are embracing bra fittings Haven’t you read the style section stories? Oprah made the procedure sound like something halfway between winning the lottery and discovering your fairy godmother.


The inflatable bra



  1. blastum says:

    I hope that first picture is a fake. Or should I say, doctored?

  2. RTaylor says:

    Many women are wearing the wrong sized outer clothes. Wearing a garment a size or so too small doesn’t make you look thinner. Men are bad about this also. How many of you have been in fear of injury because a 44 beer belly was straining behind a 38 pair of jeans, belt and buckle and was pointed in your general direction? I’m not thin, but I know where a waist is suppose to be. By the way that wearing black thing don’t help a hell of a lot either. The horizontal stripe rule is true, just look at Charlie Brown.

  3. mike cannali says:

    For the female pictured – did they have to go into the greek alphabet for a size?

  4. Uncle Dave says:

    No, they’re real. But only in the sense that the photo isn’t doctored, unlike her, of course.

  5. Improbus says:

    Egads! If they are more than a handful, and I have big hands, they are too big.

  6. woktiny says:

    funny how there is more attention to to the picture than the issue.

    men…

  7. Zuke says:

    This story gets reported every year. I always think it’s more of an excuse to show boobies on The Today Show during sweeps week. Most women I know complain about the straps biting into their shoulders, rather than the cups being uncomfortable.

    That pic reminds me of that guy (in Florida?) last year that sued a stripper because he claimed head injuries from getting nuzzled in her cleavage and getting whacked by her boobs. People will sue for anything, but I digress…

  8. Jetfire says:

    They wearing the wrong size because the turn down my calibrated cup size measuring hands and mouth service.

  9. Gyro-Gearloose says:

    Victoria’s Secret used to publish an excellent pamphlet detailing the proper way to measure a woman for a brassiere. It was a serious document and actually pretty interesting!

    But it makes we wonder that if women aren’t wearing the right size bras, could it be that men aren’t wearing the right size jockstraps?

  10. prophet says:

    Gyro-Gearloose – Are you kidding? Men would never lie about their cup size. I remember playing baseball and football when I was little and having to go to the store to buy a cup. The had all the normal sizes for my age (S, M L) and then there was that one cup that you could have used as a friggin’ shield. Elephants would have looked at it and said “You have anything a little smaller?”

  11. ~ says:

    My mother actually owns a lingerie store and can verify that yes, most women are in the wrong bra size. The right bra can make you look bigger, smaller, higher, or lower. Men don’t know this, they just look and drool regardless, but women ought to know it because it effects how clothes fit. Not to mention the health of the woman. An ill-fitting bra is really uncomfortable!

  12. Zuke says:

    I just realized The Today Show and Dateline are both NBC, so they have boobie investigations in common. Hard news.

    Hey “~”, do you think that a too loose bra or going sans-bra often can affect whether a woman has saggy breasts or not in the long run? Seems like the skin there would eventually stay stretched out or affect its natural elasticity from the sheer weight of unsupported breasts?

  13. That whole bra and panties thing is so silly. ‘
    they should just do away with it all together 🙂

    High heels an fishnet stockings is another story.


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