During August about 161 million Internet users in the U.S. watched an all-time high number of online videos — more than 25 billion — and Google Inc. sites accounted for more than 10 billion of them, according to a report Monday.
Reston, Va.-based comScore Inc. said Mountain View-based Google (NASDAQ:GOOG) continued to rank as the top U.S. video purveyor in August, representing 40 percent of all videos viewed online.
San Bruno-based YouTube Inc. accounted for 99 percent of all videos viewed at the Google sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).
via Google sites pass 10B video views in August – Silicon Valley / San Jose Business Journal:.
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I wonder if they mean actual, streamed views or just activations. There are times I’ll click on a video and it won’t buffer — or I’ll decide 2 seconds in that I don’t want to watch it; doesn’t Neilson count “watching” as something like a 10 second interval to weed out channel surfing?
Web video is it. I think it’s superseded blogs, personal sites, and a lot of online news and commentary. It’s the wild west on YouTube and that’s an indicator that it’s important. Web video is a powerful and personal medium but when people compare it TV or movies they miss the point – it’s something different. Most of it’s shlock of course, but when someone gets it right it’s amazing.
For example, when Ruby on Rails was starting off the videos at that site did more marketing than a 100,000 geeks. They were simple, direct, and constantly telling a story.
My video watching has spiked very high. I got going on it trying to become a better desert baker. It helps to see how whipped cream is supposed to look, when to flip an omelette. Then how to make cheese. And it just goes and goes. When time permits and I am making a standard google search on any issue, I will then click on video searches just to see what turns up, whats in the sidebar.
We do have “an information appliance” at our fingertips.
Same with google maps. I wish all the details possible was allowed but it is still fun to visit places I have been and try to recognize it==or places I haven’t been and imagine being there.
Both services just get better each year.
This is beginning to worry me. Anything that gets too big, ends up being bought out by a major network. Like FOX or Sony. Yeah, Rupert Murdock would love to get his mitts on Youtube. And put a stop to anything that competes with Fox programming. Or embarrasses his favorite political party or stooges of misinformation. At some point Youtube and Google are bound to be taken down, by the power hungry. What remains, will be a shell of its former self. It wouldn’t surprise me if the Ultra Right had a plan to take over Youtube before the next election. They probably believe it got Obama elected. So that has to stop.