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Marks & Spencer said it would stop charging more for larger bras after more than 14,000 consumers joined a Facebook group calling for an end to its differential pricing.

Unlike most retailers, M&S charged £2 more for bras with a cup size above DD – a cost described by the Facebook group Busts 4 Justice as a “tit-tax”…

However, it has now backed down and today took out full-page adverts in the press to tell consumers that from tomorrow, all bras will cost the same. Under the headline “We boobed” the adverts say: “We were wrong, so as of Saturday 9th May the storm in a D cup is over…”

The Busts 4 Justice group was set up last summer by Beckie Williams, a 26-year-old writer from Brighton who was fed up of paying extra for her 30G bras…

Eventually, her Facebook group had attracted 14,246 members. In a message on its homepage she told them: “We are really happy to say that, thanks to the members of Busts 4 Justice, M&S have decided to abolish the tit-tax, and from now on will be operating a one-price-fits-all policy across their ranges.”

Bravo! I’d be willing to stand shoulder-to-shoulder with a political movement like this, any day. Something like that.




  1. lock_down says:

    Women with big boobs should be praised if anything, not charged more.

  2. Mac Guy says:

    Companies have always charged more when they have to use more material to make an article of clothing. How many times have you seen higher prices for XXL or larger?

    All the company is going to do is raise the price of the smaller articles of clothing.

    A company has every right to charge more when it has to use more material to make a product.

  3. nonos says:

    And now small titted women are paying more for extra clothing used for obese women bras.

  4. Sea Lawyer says:

    #2, it’s just like the idiots who don’t think they should be charged for two seats when their wide asses take up two seats.

  5. Hmeyers says:

    Large bras should come with diet pills.

    Women that need large bras aren’t Pamela Anderson types like in your fantasies, but the ones that need scooter-carts at the grocery store because they are overweigh enough that they have trouble walking.

  6. newglenn says:

    “30G” ?

  7. chuck says:

    Since when did women with big boobs pay for anything?

  8. Mr. Fusion says:

    Most of the money in any article such as a bra goes to the labor to sew it together. The actual material costs are small by comparison.

  9. Sea Lawyer says:

    And then there is the additional cost of transport and storage of a bulkier item, plus the overhead of maintaining additional SKUs for the lower demand ones. Don’t know if the expense merits £2 extra in retail price, but it’s probably not entirely trivial either.

  10. jccalhoun says:

    Are they going to stop charging me more for extra large extra tall shirts?

  11. Dave W says:

    I wanna know the height and weight of the woman with the 30G bra. If she’s anything over 150 lbs., you do NOT want to see the picture. Just go to any Walmart or Costo and you will find her, loading up the pallet with processed foods.

  12. Wretched Gnu says:

    Ah, Eideard — that sweet old 1950’s paternalism — so suave!

  13. madtownmoxie says:

    # 7 chuck said, on May 11th, 2009 at 7:22 am

    Since when did women with big boobs pay for anything?

    DING DING DING!!!! We have a Winner!!!

  14. brm says:

    So, does this mean I can start paying normal price for my jockstraps?

  15. brm says:

    #5:

    You need a breast/bra education. Helps if you’re helping people get out of ’em.

    Any woman wearing a 30″ bra is far from needing diet pills. And if it’s a ‘G’, I’m sure she looks quite healthy.

  16. EvilPoliticians says:

    So we have conquered war, poverty and all disease?

    What a waste of activism.

  17. brm says:

    #16:

    Yeah, we should do NOTHING ELSE until war, poverty, and disease are totally eliminated.

    Whatever.

  18. Nimby says:

    #15 – brm said,”Any woman wearing a 30″ bra is far from needing diet pills. And if it’s a ‘G’, I’m sure she looks quite healthy.” Yeah, except for her constant back aches. And probably bloody noses. I’d guess a 30G is a prime candidate for surgery.

  19. 30G says:

    um… i wear a 30G. i’m 5’4″ and weigh 135lbs. i don’t need to diet. my bust total measures 38″ and isn’t that huge. the cup size is the same as a 38D and that actually has more fabric because of the band that is 8″ bigger. no constant backaches or bloody noses either.


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