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The iPod stemmed losses in the music industry. The Kindle gave beleaguered book publishers a reason for optimism.
Now the recession-ravaged newspaper and magazine industries are hoping for their own knight in shining digital armor, in the form of portable reading devices with big screens…
Read on, dear friends. Let’s see if newspaper publishers can be as uncomprehending and foolish as, say, the RIAA and MPAA?
Such e-reading devices are due in the next year from a range of companies, including the News Corporation, the magazine publisher Hearst and Plastic Logic, a well-financed start-up company that expects to start making digital newspaper readers by the end of the year at a plant in Dresden, Germany.
But it is Amazon, maker of the Kindle, that appears to be first in line to try throwing an electronic life preserver to old-media companies. As early as this week, according to people briefed on the online retailer’s plans, Amazon will introduce a larger version of its Kindle wireless device tailored for displaying newspapers, magazines and perhaps textbooks.
An Amazon spokesman would not comment, but some news organizations, including The New York Times, are expected to be involved in the introduction of the device, according to people briefed on the plans…
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Perhaps most appealing about this new class of reading gadgets is the opportunity they offer publishers to rethink their strategy in a rapidly evolving digital world. The move by newspapers and magazines to make their material freely available on the Web is now viewed by many as a critical blunder that encouraged readers to stop paying for the print versions. And publishers have found that they were not prepared to deal with the recent rapid decline of print advertising revenue.
Publishers could possibly use these new mobile reading devices to hit the reset button and return in some form to their original business model: selling subscriptions, and supporting their articles with ads…
(One) hitch is that some makers of reading devices, like Amazon, want to set their own subscription prices for publications and control the relationship with the subscriber — something media companies like Condé Nast object to. Plastic Logic and Hearst have said publicly that they will take a more open approach and let media companies deal directly with readers and set their own prices.
OK. That’s a marketplace solution. And both may have their place.
Then there is the looming presence of Apple, which seems likely to introduce a multipurpose tablet computer later this year, according to rumor and speculation by Apple observers. Such a device, with a screen that is said to be about three or four times as large as the iPhone’s, would have an LCD screen capable of showing rich color and video, and people could use it to browse the Web…
Then there is the possibility that all these devices from Amazon, Apple and the rest have simply not appeared in time to save many players in the troubled realm of print media.
Should be an interesting week, month and summer – for news junkies.
I can see a lot of uses for these things but not at the price. If your are rich and have poor vision then go for it.
I found a web site that looks like it is trying to take over from the local paper.
I thought they needed a better website but then they don’t listen to me.
Even with a paid subscription to whatever publication, they’ll also be making money from advertising. And it’s all the ads crammed into the papers, that’s helped kill the papers and magazines, in the first place. If Kindles start carrying “newspapers” and magazines, complete with all of their burdensome adverts, breaking up the articles as they’ve done before. People are going to see their Kindles as just an expensive way to receive adverts, and a little bit of news copy. So they’ll either gravitate to the publications that advertise the least. Or drop the whole darn thing, altogether (if Kindles can’t be advert free).
Besides that. Adverts on these devices would be even easier to ignore, than in papers and magazines. Unless the Kindles purposely made them hard to avoid skipping over. Again, making them less of an attractive alternative, in the end. And the Kindles could suffer the same fate as the newspapers, by trying to save them.