Here is my guess as to where this is headed

CRN | Intel Inside, Computer Chips, Microprocessors | Intel To Unveil New Branding Strategy — Actually here comes this weeks column in PC Magazine! :)

Does anyone see this as part of a co-branding strategy with Apple? As in Apple Core? Get it? Intel should make the official announcment at CES on Tuesday. Meanwhile, you heard it here first.

Intel also is simplifying the “Intel Inside” stickers that first appeared on PCs in 1991 under then CEO-Andy Grove. But the marketing program in which Intel subsidizes PC makers who use Intel chips and stickers will continue, Intel spokesman Bill Calder said.

Intel, based in Santa Clara, also is announcing that its next-generation processors for mobile computers will be called “Core” rather than “Pentium M.” Processors with a single computing engine will be known as “Core Solo,” while chips with two engines will be called “Core Duo.”

Eventually, it’s expected Intel will completely retire the Pentium brand that was introduced in 1993.

The company’s logo will also include a tag line, “Leap ahead.” It’s “a simple expression that declares who we are and what we do,” said Kim, who joined Intel last year from Samsung.

found by Alex Pournelle