Don’t you love marketing guys who think military slogans are cool?

Texas Instruments (TI, Stafford, TX) President/CEO Rich Templeton appeared at The Gotham to announce the company’s latest technology called DaVinci, a DSP-based solution tailored for digital video applications. The announcement was made at a bi-coastal teleconference with attendees at New York and San Francisco.

“We are introducing a semiconductor capability that reduces the complexity of constructing video equipment,” Templeton said. “This will do for our digital video customers what OMAP did for our wireless mobile phone customers.”

According to the company, DaVinci is the first technology to integrate both hardware and software for a broad array of digital video products; in addition, it supports multiple digital video formats. “It eliminates the testing and guesswork of the past,” Templeton said. “It also provides a software-ready menu to streamline development.”

DaVinci will not just make this easier for the manufacturers, Templeton said, but for the consumers as well. Digital camera users will no longer have to worry about “red eye” or correcting the color and lighting on a PC; the camera will make those corrections automatically, and will determine if the subject’s eyes are open or closed before the picture is taken. A TV set-top box will replace multiple systems, as consumers can watch their favorite show while, at the same time, determine who is at their front door, play and/or record a show or a movie and videoconference with their friends and family.

Now, is this convergence — or a plot for war with Intel and Microsoft?