USATODAY.com – Trust via chemistry? Study says it’s possible — This stinks. Can you next imagine the weird products that will be sold because of this research?

Better deception through chemistry may be making its way to a nose near you, reports a team of neurochemists.

Oxytocin, a hormone used to stimulate contractions during labor, also appears to be a trust-builder when inhaled, says the team led by Michael Kosfeld of Switzerland’s University of Zurich. The report on the hormone, known in its synthetic form as Pitocin, appears in Thursday’s journal Nature.

“Oxytocin seems to reduce anxiety about interacting with strangers,” says study co-author Paul Zak, director of the Center for Neuroeconomic Studies at Claremont Graduate University in California. “But it’s not some sort of evil mind-control drug — spraying it in the environment won’t affect anybody.”



  1. Miguel Lopes says:

    You’d be naive not to realize that this and other sorts of extremely subtle ‘mind-control’ are coming through all sorts of research being done as we speak!

  2. K B says:

    Read this paragraph and tell me the methodology is not ludicrous:

    “Inhaling oxytocin made participants 17% more likely to trust someone else with real money, the researchers found. Replacing the trustee with a computer issuing random payoffs dropped the volunteers’ investment rate back to normal, suggesting to the scientists that trust, not risk-taking, is the emotional factor influenced by the hormone.”

  3. Pat says:

    Loss of privacy, government lies are the truth, and now a spray to sway our trust.

    G. W. Orwell’s 1984 just took a few more years to come together.

  4. DRS says:

    Aha! If I remember correctly, this is the stuff that Rush Limbaugh snorts to get ready for his show.


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