So do we now need a sports surge to get them back into line? Send an army of Nike PR flacks to Iraq to win the war against the IOC insurgents on the ground?

Iraqi Teams Banned From Olympics

Just two weeks before the start of the Olympics, Iraq was told Thursday it’s not welcome in Beijing because of a political feud in Baghdad that angered the games’ guardians and exiled a country that arrived to a roaring ovation at the opening ceremony four years ago.

The International Olympic Committee told Iraqi sports officials in a letter that it would uphold its ban imposed in June after the government in Baghdad replaced its national Olympic panel with members not recognized by the IOC.

The IOC had called the move unacceptable government interference.

In Iraq, it also smacked of the lingering sectarian bitterness between the new Shiite power brokers and the Sunnis who were once favored under Saddam Hussein – whose son, Odai, ran the nation’s Olympic committee as a personal fiefdom and was accused of torturing athletes who came up short.

“Clearly we’d very much like to have seen Iraq’s athletes in Beijing,” said IOC spokeswoman Giselle Davies. “We are very disappointed that the athletes have been so ill-served by their own government’s actions.”