Wall Street Journal – January 19, 2008:

In 2003, without warning or announcement, Kellogg Co. killed off the cookie — by then rechristened Droxies — after failing to gain ground against the dominant Oreo, one of the country’s best-selling snack foods.

While aware that Hydrox cookies were becoming harder to find, many of their fans are learning only now they are gone.

Still reeling from their loss, Mr. Nadeau and other “Hydrox people” have yet to accept their fate. Some have started an online petition demanding that Kellogg bring the cookie back. They have collected 866 signatures. Others in recent months have reported Elvis-like sightings — and tastings — of the defunct product.

And apparently they were extremely difficult to eat or digest:

Eating Hydrox was “a badge of honor,” says 54-year-old Charles Clark, who processes records for U.S. Army reservists in St. Louis.

Or maybe eating them caused fits of hyperbole.



  1. markstan says:

    I am shocked! I never realized that they were gone.
    I never looked for them though!

    Mark

  2. Steve-O says:

    Someone I know used to drive the delivery trucks for this product way back in the day. Frequently boxes of them would “fall off” the truck and end up around our homes.

    One time several families went camping and had boxes of them and children being children several of them ate too many of them and the middle of the night woke up shitting all over the campgrounds.

    One or two cookies might not do it but eating a couple of packages might not be good idea.

  3. There were a lot of good cookies that slowly disappeared over the years.
    I liked the Almond cookie that you got from the Chinese restaurant.
    Hydrox where boss.
    The problem with Hydrox was not enough cream in the center. Nabisco was more innovative by creating a full line of Oreo’s including double stuff.

  4. Noam Sane says:

    Interestingly, Hydrox came first, in 1908; Oreos came along four years later.

    The name was created by combining the words hydrogen and oxygen; supposedly to evoke purity and goodness.

  5. Esteban says:

    I used to eat Hydrox as a kid, but I never noticed a big difference between Hydrox and Oreo – just like I’ll drink either Coke or Pepsi. They’re both pretty good.

  6. James says:

    I’m shocked
    You mean that these gangsters have being lying to me all of these years ?

  7. Griffy says:

    I think I remember that in the old days Hydrox used to be the choice of observant Jews, because Oreos were made with lard. Nowadays Oreos are made with partially hydrogenated vegetable crap just like everything else, so maybe that distinction went away.

  8. David Perry says:

    Harlan Ellison once penned a rant about Hydrox being superior to Oreo, that is an excellent rant as only Harlan could write them. I believe you will find it in his book, “An Edge in my Voice”

  9. McCullough says:

    Give me an Oreo over Hydrox any day. Sounds like a freaking chemical cookie.

  10. OhForTheLoveOf says:

    #2 – One or two cookies might not do it but eating a couple of packages might not be good idea.

    Eating a couple of packages of ANY industrial-agricultural-complex manufactured food-like substance is a bad idea.

    So is eating one or two of them, for that matter.

  11. DaveW says:

    Well, after all, you won’t get any points calling Barack Obama a Hydrox do you?

  12. Greg Allen says:

    I never remember even hearing of them so I looked at Wiki.

    Here is the rather meager entry which confirms that nobody really cared much that they were gone:

    http://en.wikipedia.org/wiki/Hydrox

  13. Greg Allen says:

    Darn! I forgot this link to a Hydrox fan page:

    http://spacefem.com/hydrox/

    There are some fun old Hydrox ads there.

    [Warning: AdBlock Plus will block the images. – ed.]

  14. morram says:

    We don’t eat much factory cookies but a friend that’s a Co$tco nut will tell you, Oreo 36 pack for $4.00 or Plain Chocolate sandwich cookie 48 pack for $1.99?

  15. iGlobalWarmer says:

    #10 – BS. A “serving” of anything is defined as how much you can lift unassisted. So eat away…..

  16. OhForTheLoveOf says:

    #15 – Bwahahahahahahahaha

    You are both my hero and nemesis at the same time!

  17. cheapdaddy says:

    I blame the elves! Sunshine was bought by Keebler a few years back and the marketing elves changed and finally killed the cookie. Hydrox usually cost less than Oreo. When they were gone Oreos were hardly ever on sale and cost about $1 more a package. I recently found a reasonable Hydrox clone at Price-Rite for about half the cost of Oreos.

  18. Glenn E. says:

    Because Nabisco is (or was) owned by RJ Renolds (a tobacco co.) I refuse to buy anything they make. That just leaves Keebler and some local brands. Some of those little companies make a passible sandwich cookie. And Nabisco’s chocolate covered Oreos, use sulfer dioxide to preserver the white filling’s color (or lack of any). And I’m allergic to that compound. So I steer clear of and brand of cookie filling with that as a color preservative.

    The only cookie I truely mourn the loss and demise of, was something called “Peanut Butter Gauchos”. Two soft chocolate or oatmeal cookies with a layer of peanut butter (or fudge) filling in between. Now that was a hellava good cookie!
    http://www.flickr.com/photos/60585948@N00/315373457/

    Apparently the Girl Scouts are they only ones selling anything like to it now. But I haven’t seen a Girl Scout going door-to-door for years. Do you have to schedule an appointment now?

  19. Glenn E. says:

    BTW, I read somewhere that Nabisco markets a similar “Gauchos” cookie in Canada called “Pirate Oatmeal Peanut Butter Cookies”. So not only do we (in the US) have to go to Canada for cheaper drugs. We have to go there for our favorite old cookies too. What the hell is so wrong with the american marketting system, that we can’t have anything good and cheap, sold here? Keebler probably killed the Hydrox because Nabisco bitched. Mutual non-competition on varieties, I’d say. Keebler doesn’t make an Oreo, and Nabisco doesn’t make a Sandie. And both make fairly bland cookies that don’t dare rival each other.

  20. TIHZ_HO says:

    Hmmm… Maybe this is a opportunity for some Chinese cookie manufacturers.

    Excuse me, I have some calls to make… 😉

    Cheers

  21. war shmar says:

    War shmar. There will always be war. But the Hydrox is gone forever.

  22. The Truth about Cookies says:

    The Christie’s cookies in Canada are truly wonderful, and the Canadian palatte is apparently a bit more peculiar than ours. They get a good thing and they hang with it. Their DAD’s Oatmeal cookies are amazing. They have, or had 10 years ago, a pretty substantial selection of canned meat, like Spam, but different.
    Hydrox were good. But how many Oreos do we need? Has anyone checked the cookie aisle lately anyway? No more crispy oatmeal, no peanut butter Gaucho types, no Fudgetown. Its all freaking chocolate chips. Snore, America. SNORE.


0

Bad Behavior has blocked 8728 access attempts in the last 7 days.