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The vehicle appears over a banner with the caption, “Built for life in Manitoba.”
Manitobans take auto theft seriously. About 20 vehicles are stolen each day in the province, and Winnipeg has gained infamy as the country’s car-theft capital for several years.
How’s that for appealing to your target audience?
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Here is what Gary Shapiro CEO of the Consumer Electronics Association (CEA) said: Dvorak's writing sings with insight and clarity. Whether or not you agree with John's views, he will get you thinking and is never boring. These essays are worth the read!
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lol. That is a pretty stupid ad in hindsight. I can see why they did it (Just to get people to look) but then again consumer may take it from a different perspective that could totally backfire on the company:
Maybe when you buy from this company, the markup literally “Steals” from the consumer’s wallets?
Just a thought
Just one of the many reasons why Ford (and the American auto manufacturers in general) are in free-fall!
Free GPS trackers. Advertise that there. The original ploy was kinda funning until I noticed it was from Ford. Then I was thinking – drives like it was stolen.
If it’s on dvorak.org/blog it’s a really effective ad.
They say any publicity is good publicity…
except when your talking about automobiles.
There was a Ford ad in the UK for the K(r)A(p) that depicted a cat getting decapitated by the sunroof. I believe it was pulled rather quickly.
Clever marketing in a split second or poor judgement?
Geez, ever consult a graphic artist before
They do it for press just like they did this for press. Declarations of controversy are just pleas for attention.
When you consider that Ford’s (and GM’s) entire marketing plan for a full decade was “You Need A Bigger SUV”, you’ll understand why it’s taking them time to come up with something decent – they haven’t used their brains in a while.
To me, this ad says “our cars are easy to steal” or even “our cars are possible to steal”. Both of which are stupid.
True, any publicity has proverbially been called good publicity, but perhaps not in this situation. Purchasing a car is a high involvement consumer decision, and it’s not like Ford needs to increase brand recognition if it means compromising consumer’s views of one of their vehicle’s most important attributes (security).