The Colonel can be seen from space
This marketing campaign is just too wacky to believe. Actually, I take that back. They once tried to get their fish sandwiches blessed by the Pope. It may just be me, but I would think the constant smell of fried chicken would make we want anything BUT chicken for lunch.
In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.
Forget television integrations or corporate naming rights, Kentucky Fried Chicken’s first-ever “scent-focused” pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.
Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal – a plated meal including KFC’s world famous chicken, a side item and a biscuit – on the actual mail carts that pass the offices of hungry workers.
“There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken,” said James O’Reilly, chief marketing officer for KFC. “And we couldn’t think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America.”
To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.
The perfect lunchtime fix, KFC’s new $2.99 Deals are a plated meal including either one chicken breast, a drumstick and thigh, or two Crispy Strips, along with a choice of a side item such as mashed potatoes and gravy or cheesy macaroni & cheese, and a flaky biscuit. It’s a real meal for lunch for just $2.99. For more information or to find your nearest KFC location, please visit www.KFC.com.
aww man, now i want some fired chicken.
That smell is actually quite nauseating. If that doesn’t do it think of the fat grams slowly occluding every artery in your body.
Mail carrier attacked by pack of wild dogs,
letters shredded…
Didn’t they change their name from Kentucky Fried Chicken to KFC, because their products do NOT contain any real chicken?
The nasty skanks at my office make the place smell like the shit house door off of a tuna boat. KFC=Killer Fucking Chicken
“…mouth-watering aroma of Kentucky Fried Chicken…”
That mouth-watering sensation I get from smelling KFC isn’t from saliva. It’s bile.
The highest goal of advertising is to find any way possible to circumvent the conscious decision-making processes of its target audience. Finding a subliminal channel, in this case the olfactory sense, through which to appeal to a low-level biological urge can be incredibly useful in planting a message. Often, advertisers accomplish this by reaching out and stroking your naughty parts instead, as with a gorgeous, bikini-clad model at the boat show. Today, it’s just the aroma of chicken.
Capitalism always brings out the best in all of us.
#4: No, it’s because the ‘fried’ part was keeping health conscious people from eating there. By calling it KFC, you, of course, would never guess their food was fried.
I hope some fish mongers try the same thing…. nothing like the smell of a fresh catch to get all the office workers ready for seafood….
Just imagine the fallout from the vegans and vegetarians complaining about the smell of fried chicken. Get ready for lawsuits.
>>There is truly no better brand ambassador worldwide than
>>the signature aroma of freshly prepared Kentucky Fried Chicken
Yeah, the smell of rancid fat and burnt chicken always gets my juices flowing. What next, essence of blackened microwave popcorn to drum up business for the corn farmers? Echhh.
Didn’t they change their name from Kentucky Fried Chicken to KFC, because their products do NOT contain any real chicken?
Comment by Rabble Rouser
There was also the rumor that they weren’t using real Chicken.
(snopes.com – search KFC)
J/P=?
Chicken
chicken, chicken, chicken
Hmm, let see using U.S. Mail for spreading biological odors, . Who would of ever thunk it. I guess it’s no different then those fragrance-releasing insert in magazines. #7 your absolutely right.
I am sure Bin Laden and clan have read this with great interest.
The logo is great for those doing satellite sightseeing (think Google earth). More and more people are doing it.
They can’t fool me. My Grandma used to make real fried chicken.
Step 1 — Sunday. Head for chicken coop and grab the largest chicken that hasn’t laid any eggs for 2 days.
…
Step 10 — Ask Grandma for “seconds.” 🙂
KFC smells?
How about the smell of breakfast?
Freshly brewing Coffee (not that French vanilla or hazelnut flavoured shit), crispy bacon, pancakes, maple syrup, fried eggs and home fries?
Ahhhhhhhhhhh…………………ah! I’m getting a coffee back in a sec…. 🙂
Well maybe for the boomers who grew up with Sunday breakfasts at IHOP, Big Boys or any good Diner. Shit, how things change….
Cheers
#14 That’s it! You and me BubbRay! Grandma always had the best food huh? No matter what!
Grandma could always make even an egg better…maybe it was the era she grew up in…? Yeah…that has to be it!
Damn, will our kids be reminiscing that? They’ll look back at energy drinks and frozen shit popped into the microwave/toaster or just add water…
Cheers
If my office starts smelling like KFC, I’ll be visiting HR and legal.
It’s bad enough when someone burns popcorn. We did get the fish cooking stopped though, it was just too offensive and we had enough complaints to knock it off.
Kentucky Fried Chicken used to taste pretty good about 25 years ago. What they’re selling now is garbage.
My wife and myself were in Pittsfield,Mass.last week and decided to pick up your buckets of chicken that are advertised on our local T.V. Well when we startedto take them apart there was hardly any chicken that was eatable.Most was BONES,both being 76years old we could only eat the potatoes.Two buckets for $15.00 was a waste of our hard earned money.M.W.Conlon 39 Maple Dr,Cheshire,Mass.01225
I was at your K.F.C. so called eating place in Pittsfield,M.A. this week And I must say no wonder your sales are down.Two buckets of so called Chicken had as much “EATING”chicken as a sparrow.Maybe you will let me try again? MichaelConlon 39 Maple Dr.Cheshire Mass.01225