Soon to disappear. Uh-huh.
South Korean carmakers plan to cut down on the number of scantily clad models at the Seoul Motor Show hoping people will look at the cars instead.
The show, which starts in April, usually attracts thousands of camera-wielding men snapping pictures of young women models in revealing costumes whose images quickly make their way to Web sites in the world’s most-wired country.
“We would rather have the spectators’ attention on our cars than the attractive ladies,” said Hyundai Motor Company spokesman Jake Jang.
“When we look at motor shows overseas, the foreign brands did not have models with provocative clothing,” the official said.
“It only seems to commercialize women and we want the car to shine, not the women.”
Yup. Absolutely right. Tell that to the guys who go to car shows.
I agree wholeheartedly – cars should not be exploited in this way just to sell women.
People will still visit the show to see the latest and greatest.
However, Models are paid very well to attract people to the booth.
“scantily clad”, Hardley. Actractive is more like it!.
If you want scantily clad then visit south beach in Miami, Florida
I didn’t quite understand the point of this post until I realized OMG, there’s a car in that photo!!!
I can’t afford that…
… or the car…
What is that car, a Korean DeLorean? Jay Leno says the first thing he learned in futuristic supercar school was to put funny doors on.
The model has lovely, classic lines though.
That is a mclaren mercedes… One hell of a car (and pricetag to match).
Honestly, they wil lose customers. People who want to go see cars will indeed, go see cars. The models are attracting other customer bases with intentions for them to get interested in car… thru women. It’s great marketing, they will lose customers if there aren’t any models.