Interesting how many stories there are about Apple or the Bolt being a Tesla killer. Elon smiling all the way to the bank. What these writers don’t realize is that if another car company builds an electric car so compelling that it puts Tesla out of business then Elon has accomplished what he set out to do. This isn’t about Tesla winning. It’s about converting the world to electric cars. Elon will still be a billionaire selling them batteries and he can focus on his other projects including colonizing Mars.

I wonder if Apple is going to get into the rocket business too?

 



  1. nicola says:

    It will be called the Icarly.

  2. Marc Pugner says:

    just what we need, overpriced, underpowered cars that overheat during normal use.

  3. Mort Smerd says:

    ahh..A concept Clown Car?

  4. tom says:

    I guess it will be okay, as long as you never have to back up or change course… Oh, and it will only fit their proprietary charge connector…

  5. Mark Pugner says:

    You’ll also have to take it back to the dealership just to change a battery or even your wiper blades.

  6. DC Dummy says:

    Make sure you don’t put the APPLE cart before the horse power.

    … Never mind. People like horseshit these days.

  7. ahhh A concept Clown the car?

  8. NewFormatSux says:

    Tesla loses money on each car sold, if you leave out the rebates.
    Apple can make up that gap from its cult followers.

  9. And Then He says:

    “It’s about converting the world to electric cars.”

    Refresh me, does the electricity come from your roof?

    Where does the energy come from to make the solar panels?

    ————————

    I find the following San Key Diagram very interesting:

    https://flowcharts.llnl.gov/content/energy/energy_archive/energy_flow_2013/2013USEnergy.png

    left side = energy sources
    pink boxes = energy uses
    right side, dark gray = applied energy services
    right side, light gray = wasted energy

    Hard to see the solar.
    Embarrassed and sad to see the waste.

    Ironically, the sun is responsible for everything.

    • Marc Perkel says:

      In my case the electricity comes from my roof.

      • Ah_Yea says:

        Electric cars are only a niche market at best.

        We covered this before.

        Not enough rare earth elements, and the more electric cars built the more they will cost due to scarcity of remaining elements.

        Done, end of story. Time to turn off the acolyte and move on.

  10. jpfitz says:

    Google, Tesla and BMW. Now Apple says me too, Apple feels left out and where are the automotive innovators in the Apple company going to come from? Steal them from Tesla?

    I’ll bet the plug and socket will be proprietary and overly expensive. You’ll never be able to plug and play an Android device to boot. Forget a Windows plug-in.

    • Marc Perkel says:

      You forgot the Chevy Bolt.

      • jpfitz says:

        Ah, the Bolt. What a name for an electric car. A Bolt of lightning I guess was the inspiration for the name. I also forgot the Nissan Leaf.

        Still, the name inspires a vehicle that would bolt off the line from a traffic light, there should be excellent low end torque as with all electric motor cars, speed will probably be computer limited. Maybe not a bad name after all.

        “Located approximately 30 miles north of Detroit, Orion Assembly is powered by gas from two nearby landfills, which saves more than 6,300 tons of CO2 from entering the atmosphere annually. It is also home to a 350-kilowatt solar array that produces the energy equivalent to power 165 homes and sends enough energy back to the grid to power about 45 homes.”

        http://autoblog.com/2015/02/12/chevy-bolt-200-mile-ev-production/#image-7

    • NewFormatSux says:

      But you can start it with your iWatch. You can even arrange that only you can drive it while wearing your watch, automatically theft proof. It is worth the $90000 I tell you.

    • NewFormatSux says:

      You think Apple developed the technology in any of their products?

      Here’s a hint: think about why Samsung is trying to buy Nuance.

  11. Jeremiah's Johnson says:

    It’s fine to work on these concepts – you have to start somewhere, but we’re nowhere near something worthy of an American yet.

    When they can build a full size crew cab pickup that can do 400 mi. on a single charge fully loaded, can be *fully* recharged in 10 min., has the same towing and load capacity as current trucks and doesn’t cost more than a current truck of the same configuration, then we’ll know electric has become useful.

    I like bread.

  12. HUGSaLOT says:

    i still don’t understand how these cars are “cleaner” when charging these cars comes from the same polluting power stations most of us are still on. Not to mention the hazardous materials used to make these vehicles, and the batteries. Who knows what waste products are left after making one of these vehicles.

  13. GregA says:

    Been years since I posted here. I just came over because this article and a decade ago Dvorak predicted that Apple would get into cars.

  14. Ah_Yea says:

    In case anyone missed it, here the Concept Car designed by Apple Designer Marc Newson.
    http://macobserver.com/tmo/article/this-is-the-concept-car-apple-designer-marc-newson-already-designed

    • bobbo, are we Men of Science, or Devo says:

      It looks like a Skoda to me. Totally ugly.

      I’ve been daydreaming about a “car” that would “look like” an exoskelton. You would more strap it on and then go for a ride. Standing in Vertical at slow speeds and as you go faster, you become more horizontal. Options on whether belly up or down, face forward or back.

      pros and cons. At least two markets? One very small for urban/second, the other more normal (wasteful!).

  15. NewFormatSux says:

    Apparently, they are “struggling to define the purpose of the smartwatch and wrestling with why a consumer would need or want such a device.” There is one very valuable thing the Apple Watch could do — it could collect real-time health information and offer valuable feedback, which was part of the original plan. There was a concern that a suite of truly helpful health applications would have “prompted unwanted regulatory oversight.” Even one of the world’s most profitable companies, sitting on a mountain of cash, was reluctant to tussle with federal regulators over providing nothing more than health and behavior advice. Imagine all the small-fry entrepreneurs who’ve been deterred from doing the same.

  16. NewFormatSux says:

    Perkel, I have an idea. Get Elon Musk to make a smartphone. Then Apple will be forced to go into the electric car and solar panel business.

  17. TThor says:

    The Applecart


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