A new level of control freakishness from Apple, methinks.

A US gamer has been banned from ever buying another iPad. Why? He reached his “lifetime limit”.

Who knew that such a limit existed?

Using the handle Protocol Snow, the now-banned iPad buyer tells his story of intrigue in a personal blog post.
[…]
It seems Snow wanted to pass a few iPads to fellow NeoGAF gaming forum members outside the US who were craving their own “magical and revolutionary” devices, but whose hopes had been dashed by Apple’s decision to delay international iPad sales by a month.

And so, being a Good iSamaritan, he took it upon himself to buy multiple iPads and ship them to his fellow gamers, charging them only enough extra to cover tax, shipping, insurance, and Paypal credit card fees.

But it was not to be. After buying just a few iPads and shipping them off to his friends, Snow was thwarted in his attempt to continue his mission of multitouch mercy.

[…]
After two Apple Employees – identified in the tale as Guy #1 and Guy #2 – check his identity via credit card, Guy #2 informs him: “There is a limit to the number of iPads that customers can buy.” Our protagonist ask what that limit might be, and Guy #2 answers: “Only 2 per customer.”

At that point, Guy #1 returns, and the conversation takes on a Kafkaesque quality:

* Guy #1: I’m sorry sir, but you have reached your lifetime limit of iPad purchases and will not be allowed to buy any more.
* Me: Is the iPad limit per person? Per credit card? Per household?
* Guy #1: All I can say is that you have reached your lifetime limit.
* Me: What does that mean? Can I use a different credit card to buy it? I’m buying this for a friend.
* Guy #1: You are not allowed to buy this iPad.
* Me: Uhh… is it okay if I have a family member or friend come to buy it for me? My reservation doesn’t expire until 6:00pm.
* Guy #1: All I can say is that you have reached your lifetime limit.
* Me: Wait, what? Lifetime? What does that mean?
* Guy #1: All I can say is that you have reached your lifetime limit of iPads and will not be allowed to buy any more.
* Me: I’m banned from buying iPads? I know there’s a shortage right now, but I can’t buy any more once there’s plenty of stock?
* Guy #1: All I can say is that you have reached your lifetime limit.
* Me: Okay buddy, I’m not going to make a scene so I’m leaving. How many iPads is the limit by the way?
* Guy #1: That information is not available.
* Me (looking at Guy #2, who has been silent this whole time): He tells me that the limit is two.
* Guy #1: I wish I could say but I do not have that information.
* Me: I’ve already purchased more than two iPads. Why didn’t anybody else stop me in the past?
* Guy #1: I wish I could say but I do not have that information.
* Me: Alright, I’ve had enough. Have a good day.




  1. ECA says:

    How to teach sheep..
    Only do what the computer tells you.

    Also I would believe that it would restrict at 2 per Purchase.

  2. JimD says:

    Well, Jobs is a CONTROL FREAK !!!

    P.S.. – Apple’s “Think Different” Ad Campaign featured historic, but DEAD, thinkers who weren’t thinking any more – like APPLE FANBOYS !!!

  3. boolez says:

    Unless Apple has lost it’s mind they probably pegged the guy as running some sort of a scam. iPads aren’t cheap and he was sending them overseas. That’s what probably sent off alarm bells. It seems unlikely that Apple would put a “lifetime limit” on any of their products. With the economy still not fully recovered it would be in Apple’s interest to have as many of these units purchased as they can. Is Apple actually going to put a limit on Christmas purchases? It seems absurd that they really decided to set some limit for life. If that was the case the fanbois wouldn’t be able to purchase the iPad gen 2 when it’s released 6 to 8 months from now. This is a non story.

  4. deowll says:

    The above was the most peculiar point of view I’ve ever heard of from any corporation. I can understand a limit for a few weeks or months due to limited supplies but the phrase life time limit is …. It may not even be legal but then Jobs does have a god complex.

    If Apple found out this guy was shipping the things out of the country without their divine permission I can see them banning him and enforcing it.

    This kind of behavior is a major reason I don’t like doing business with a lot of organizations, groups, and individuals and don’t as long as other reasonable options exist.

  5. qb says:

    Is it just me or has this blog become obsessed with Apple?

  6. chuck says:

    I expect as soon as Apple starts shipping the iPad internationally, the “lifetime” ban will disappear.

    I don’t know why the Apple store employees decided it was a “lifetime” ban, perhaps they meant the “product lifetime”. i.e. the period of time until Apple announces the next model.

  7. JD says:

    That reminds me of just about every conversation I’ve had with an ‘Apple Genius’.

  8. ozman049 says:

    Apple doesn’t want anyone selling their stuff,
    they want to control when they are sold overseas, They Stopped Leo Laporte from
    buying any more, after he bought 8. Jobs
    wants control of all sales and gifts. If
    you are going to gift someone, then buy it
    in their name. Maybe he would allow it, but
    I doubt it.

  9. Floyd says:

    Apple’s control freakishness will eventually be their undoing. I own one iPod, and probably won’t buy anything else from Apple based on this corporate misbehavior.

  10. Mr. Show says:

    Didn’t Leo Laporte have the same problem since he was buying several for gifts and prizes?

    He mentioned that he resorted to having the business manager buy more for him…Leo “thought different”.

  11. jupiter says:

    Reason #23 why NOT to buy an iPad.

  12. TooManyPuppies says:

    This is why I use cash at the Apple store. My last purchase in Dec 2009 for my MacBook Pro, I used cash. The only info the want is your email to send a copy of the receipt.

  13. Gasbag says:

    “computer says no” 😛

  14. Buzz says:

    New Rule:

    Everything you disagree with will be accused of being (in this order):

    • KKK linked.

    • Hitler linked.

    • Communist linked.

    • Tea Party linked.

    • Republican Party linked.

  15. ray says:

    Please guys, try to see this from Apple’s perspective and think different. k.

  16. ray says:

    Please guys, try to see this from Apple’s perspective and think different. kthxbai.

  17. JFetch says:

    #10

    Yep, Leo had the same thing told to him. I believe he said he was just going to buy it from stores other than Apple Stores.

  18. sargasso says:

    In Soviet Russia, iPotato has weekly limit three.

  19. honeyman says:

    #19 sargasso

    I can see in the future, when the corporations completely own government and all semblance of democracy has been stamped out, people will queue for days for their soma-like tech gizmos, and many will be arrested when they attempt to purchase more than their corporatist determined allotment. These poor souls will be shipped off to re-education camps where they will learn to shut up and buy what they are told.

    One each. No more. Your eyePad is watching you.

  20. pwuk says:

    They did him a favour.

  21. KMFIX says:

    The lifetime limit is supposed to be 10. With a limit of 2 a day. And really, who need more than 10 of these things?

    I’d guess it’s to prevent people from buying and reselling them to places where they’re currently not available and much sought after. Good profit in that game.

  22. gquaglia says:

    Android is looking better and better everyday.

  23. Cursor_ says:

    I find it bizarre for people in any, way, shape or form to support Apple’s decision on this.

    I would guarantee that if Dell had an order for 20 units, they would sell 20 units. Same with HP, Lenovo or ANY computer company.

    I know a local medium sized business in my area bought 42 HTC Eris phones without a hitch. They simply replaced all their old Blackberrys. And they had no lifetime limit.

    This is insane on the part of Apple. Selling product is what they SHOULD always do. Never limit them. That is money in the bank. It is just plain bad business.

    Cursor_

  24. Jetfire says:

    It’s not a lifetime ban. Apple is limiting it to 2 iPads per person while supplies are tight. This is different then the 2 per customer limit, since every time I come into the store I’m a new customer. Apple is also not selling iPads to corporation at the moment.

    This is not news. Apple has been up front about this since it started taking per orders last month. It was designed to stop exactly what this guy is doing. This is actually smart on Apples part. Our local Apple store still had iPads in stock after launch day. Sold out of the cheap on but had stock on the other 2. This keeps guys like this from buying 20 at a time to sell on Ebay and leaving none in the store.

    This will change when supply goes up.

  25. Hmeyers says:

    @25

    “It’s not a lifetime ban.”

    It can’t be. Because in 6 years, this device will be forgotten.

    6 years = lifetime? Maybe for some octogenarians but not many others.

    Apple has always been a good “starter” (market segment pioneer) but never a good “finisher” (legacy style market dominator) and in a few years a less control-freak oriented device will take the iPad’s mantle, author unknown.

  26. jobs says:

    I believe they are limiting them due to the overwhelming demand from europe and asia. I read that iPads are selling for $2500US in China and japan both have thriving gray markets.

  27. Sofa Guru says:

    I do graphics & music on a WinPC, and am often asked, “Why don’t you get a Mac?”. Then I have to make a tired spiel about the reasons (some pretty good ones, I think). Lately, though, I’ve begun to say, “Well, I’d just rather have Bill Gates to kick around instead of Steve Jobs.”

    They go: “Sheesh, what are you, nuts?””

    I then say, “But Jobs is a charlatan with a great retinue of worshiping sycophants, and I’m wary of such characters. And they’re wary of me, too…perhaps because they know I’m suspicious of them.”

  28. ravantra says:

    Sheep + People = Sheeple. Long live the sheeple.

  29. Brett says:

    If you went to the Apple store to buy an IPad, and they were sold out because some greedy asshole had bought their entire stock to send to his overseas friends, maybe you might not find rationing such an outrageous policy. That is if you were being reasonable.

    Apple haters, however, are not reasonable. They are emotional and will always find a way to hate. It doesn’t matter what Apple does. If Apple didn’t ration their sales, the same haters would be bashing Apple for having no inventory on hand. Never mind that the haters wouldn’t be interested in buying one anyway. They just want to piss on Apple.

    Conversely, if there were plenty of iPads in stock, haters would bash Apple for “channel stuffing” and having a product no one wanted to buy.

    Haters are fiendishly adaptable. When Apple was losing market share in the ’90s, the haters called them “beleaguered” and discouraged people from seriously considering them as they’d be “going out of business any day now”. Today when Apple is an undisputed success, they are called an “evil monopoly” deserving of boycott. See how it works?

  30. Micromike says:

    Why is this blog playing dumb (stupid) on this issue? The guy was exporting the stuff without agreements or any other paper work, as far as I know. I don’t think this is a regular consumer issue and he might have more problems than just Apple. The article teases but won’t say specifically how many units were involved but it wasn’t one or 2 and a favor for friends, it was exporting outside of proper channels.


1

Bad Behavior has blocked 4462 access attempts in the last 7 days.