Wine tastes better in blue or red lit rooms – Telegraph — Who knew?

Drinkers brains are tricked into thinking a glass of white wine is better and more expensive tasting when exposed to the red or blue background lighting than those in rooms with green or white background lighting…German researchers gave drinkers the same bottle of Riesling in the differently lit environments and asked for their feedback.They found the same wine was perceived as being nearly one-and-a-half times sweeter in red light than in white or green light…He concluded ambient lighting influences how wine tastes, even when it has no direct effect on the colour of the wine in the glass.




  1. chuck says:

    On special occasions I add a splash of Scope to anti-freeze for flavor. After a few gulps the ambient light doesn’t make much difference because I can’t see.

  2. sargasso says:

    Red wine with blue background lighting is black. A water clear rhine reisling in red light looks like a Californian chardonnay. How can this do anything other than falsely represent what people are drinking?

  3. What was funny was the wine “experts” who were duped with white wine dyed red.

    I know one thing, wine tastes like hell when it is squirting out your mouth through your fingers as you are running for the restroom.

  4. qb says:

    Taste is not just about taste buds.

  5. amodedoma says:

    Wine (especially red) tastes better in la Rioja, Spain. Certainly if served with local cuisine. If any of you have plans to visit there, let me know, I know all the best places to eat, drink, and be merry.

  6. amodedoma says:

    Oh, and in the words of that great sage and philosopher Moe Howard – wine is fine but liquor is quicker.

  7. Godfish says:

    Wine is best when served by a naked 2k an hour hooker.

  8. Buzz says:

    This is true. Those rooms with GREEN lights are murder on the Pinot. Now, name another primary color…

  9. Hunter Green says:

    Whats wrong with “Hunter Green” for wine tasting ?


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