google gti

Google has unveiled a new version of its search engine which it says will be faster and more accurate than ever before.

The upgrade, which insiders have dubbed “caffeine”, was announced on Monday after the company opened up access to web developers. It is intended to replace the technology giant’s main search engine after tests have been completed…

The company claims that significant changes to the way the system works will improve the experience for users – although it will also send shockwaves through the community of marketers who try and optimise their results to appear higher up in Google’s index…

Caffeine allows Google to index the web at a higher pace – gathering more information and doing it faster – but the company’s search quality specialist, Matt Cutts, rejected claims that it was developed in response to the actions of rivals…

Whether the upgrade will have a significant impact on Google’s business has yet to emerge, but Martin McNulty, director of search marketing specialist Trafficbroker, said that it could give it a significant boost.

“Google’s Caffeine is undoubtedly faster, almost twice as fast at times. It’s like a Google Gti,” he said.

Quality still supersedes speed – as a requirement on my desktop.




  1. highaman says:

    Twice as fast!? yeah! I wonder what I will do with all the spare time gained from this improvement! At last I will be able to enjoy precious milliseconds!

  2. Greg Allen says:

    The current Google is fast enough on my end.

    But I have other criticisms –

    Often the crap sites bury the credible sits.

    For example, if you type “freeware [name]” you often get way more commercial sites that aren’t freeware.

    Worse, kids doing research for school get all kinds of dubious information but aren’t skilled enough to vet it.

    For example, if you type “MS Nutrasweet” a fraudulent letter by a fictitious person named “Nancy Markle” comes up.

    This was debunked nearly a decade ago, yet still comes up on page 1 of a Google search. That’s a problem, IMHO.

    Lastly, users should be able to opt-out of all porn. This is especially useful for school.

    (I’m not saying porn should be banned, BTW. Enjoy it, if you want.)

  3. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz says:

    If I want to know about something I get a lot of information about places that sell them then people talk about them. I rather have results from reviews and user forums about that something, I’ll click on Shopping to see who’s selling and how much after I done my research.

  4. hhopper says:

    I just did a search on Google GTI and compared it to a search on regular Google. The Google GTI results were much better than regular Google. Big difference.

  5. sargasso says:

    Just used Caffeine and searched for myself. Same result as Google, nothing. That’s good.

  6. Zybch says:

    Of course its in response to its competition.
    Using blindsearch, I’m finding the results I want are more often than not coming from MS’s bing rather than google, especially for product reviews that aren’t just on-line retailers gaming the google juice to get top rankings.
    Now that MS has bought its marketshare to #2 position, google is concerned. As others have said many times, MS might be a big unwieldy ship that doesn’t immediately react to any changes in the market, but once it does they are a juggernaut that is very difficult to hold at bay, let alone to stop. If I was google I’d be worried too.

  7. EvilPoliticians says:

    Speed?

    I believe they are referring to the speed of indexing. Not the speed of the page loading. You won’t know the difference other than supposedly more timely results (i.e. Twitter, breaking news, etc.)

  8. shizzaq says:

    #7 has it right. They are talking about speed of indexing. John always says that the Google index spiders index his site 2 or 3 times more than the yahoo or microsoft spiders. It sounds like now they will be coming around 4 to 6 times more. This should lead to more relevant results and a closer near real time index of the WWW.

  9. Mr. Fusion says:

    One problem with any search engine is the quality of the search terms. If you make your term more specific you will get a better answer. Sometimes.

  10. Sea Lawyer says:

    To rip off Lloyd Bentsen:

    I drive a GTI. Google, you’re no GTI.

  11. Greg Allen says:

    >> Mr. Fusion said,
    >> One problem with any search engine is the quality of the search terms.

    For sure, but in Google (and the other public engines) people intentionally try to distort the accuracy of the search, to put their page on top.

    And they succeed.

    That’s wack.


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