It may sound like a new Judd Apatow movie (or an old Woody Allen one), but it’s actually a commercial for beer — specifically Bud Light, made by the brewery that claims “the beer you choose says a lot about you.” The ad never aired on TV, and careful viewers will note that all the sexual devices are blurred and the strong language bleeped. It was made to be consumed, as beer is, by people over the age of 21. But, like beer, it is readily available if you know where to look. And again like beer, it can make you laugh. (Go ahead and watch it a couple times. We’ll wait.)

The ad, which quietly appeared in February as part of a viral campaign, has attracted little notice thus far, but because it comes from a highly respected American brand, it seems to mark some kind of cultural tipping point, where pornography has soaked so far into the fabric of mainstream culture that it’s no longer seen as a stain. The phenomenon, known as porn creep, is also evident in ads from such companies as American Apparel, Carl’s Jr. and Quiznos. This is a family website, so you can Google those ads on your own.

What do you read while drinking a Bud?