Are all BK ads spicy? Mexico is protesting a whopper of an insult. “The taste of Texas with a little spicy Mexican,” a narrator’s voice says.
An advertisement for Burger King’s Texican Whopper burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy almost twice his height to illustrate the cross-border blend of flavors.
Mexico’s ambassador to Spain said Monday he has written a letter to Burger King’s offices in that nation objecting to the ad and asking that it be removed. Jorge Zermeño told Radio Formula that the ads “improperly use the stereotyped image of a Mexican.”
Press officials at Burger King Corp. offices in Miami, Florida, and Madrid, Spain, did not immediately respond to requests for comment. Burger King is known for its signature Whopper hamburger.
0
Support the Blog — Buy This Book!
For Kindle and with free ePub version. Only $9.49 Great reading.
Here is what Gary Shapiro CEO of the Consumer Electronics Association (CEA) said: Dvorak's writing sings with insight and clarity. Whether or not you agree with John's views, he will get you thinking and is never boring. These essays are worth the read!
Put this ad on your blog!
Syndicate
Subscribe to Main Blog feed here:
Subscribe to Comments too (below):
Junk Email Filter
HEHEHEHE, and they are so cute when they are angry too!
Don
“They got — little hands — little eyes — they walk around telling great big lies . . .”
How do Mexicans tell when they are hungry? Their asshole stops burning.
I do not understand the problem
Is it because we have become too politically correct in everything we do to the point of having no substance in any of the marketing we do or communications that we have
“Jorge Zermeno told Radio Formula that the ads ‘improperly use the stereotyped image of a Mexican.'”
I would hope that Señor Zermeno would be willing to educate Burger King on the proper use of a stereotyped image of a Mexican. 😀
wasnt this a jack black movie???
have any stereotyped texans complained??
Haven’t all the Burger King ads been on the weird side even since they started using that creepy guy in the costume?
They’re creepier than the Bill and Jerry “Churro” ad.
This is the “controvertial” video: http://www.youtube.com/watch?v=CwpNQWrD8PY
I’m a mexican and personally I don’t find it ofensive, it’s kinda funny.
It’s just an opinion from an embassador, the mexican people couldn’t care less.
The thing is many luchadors (“Mexican wrestlers” to the dumb masses) incorporate the Mexican flag/flag colors into their costumes.
I guess the impetus behind the offense was making the wrestler the lesser of the cowboy (as his clownish help)? This doesn’t exactly rank up there with the Frito Bandito character…
Is it wrong of me to be insensitive and not really care as I’m preoccupied with other things? I think Jorge Zermeno should try to help his country improve its conditions. Work to lessen your country’s poverty and corruption and you’ll have my respect (as if he’s asking for it and as if improving Mexico is that simple to do).
In the meantime it’s late and I want a BK burger…damn!
#7 I agree! The relatively new Burger King creeps me out. That plastic perma-grim and dead eyes…
The King from the 1970s was far more friendly (although maybe too much [i.e., potentially stoned]….hey it was the 70s).
Ok maybe he didn’t read the description of the burger to clearly.
Taste of Texas (full size, bold) and a little spicy Mexican. (A hint of, smaller but strong)
Hence the luchador.
People really really need to THINK. Its like the Taco Bell ads that got pulled as an insult when the dog was actually voiced by a latino.
Switch the brain on.
Cursor_
It’s Mexico’s ambassador who is complaining.
Now doesn’t he have something better to do than be watching tv commercials and trying to find something to take offense at.
Looks like he’s trying to put the ASS back into ambassador.
The Frito Bandito character was cool and should be brought back.
So what is the proper stereotype? Guys with guns beheading rival drug pushers?
The world is going nucking futs over this political correctness crap. Heaven help anyone who tries to add humor to an advertisement.
You know, I don’t remember diminutive farmers getting all pissy about the breakfast ad from a few weeks ago.
It takes a big ego to take offense at trivialities. When its always about you its easy to be insulted.
What happened to the famous macho attitude? This sounds a lot like whining to me…
“I dun got to show you no stinkin’ bage”
Now, that’s is my stereotype.
Here’s another one;
Old, bent over, grey haired Chinese ladies, wearing the most ridiculous purple toned plaid, paisley, and stripped clothes, all terribly mismatched, and a cheezy old dirty baseball cap, carrying pink plastic bags.
You may not like it, but it is what I see every day. So, even if true, the politically correct police call me a racist. That, and the ones with cars drive lousy. Like they are the fuckin’ center of the universe. Which, of course, they are. They don’t call it the “Middle Kingdom” for no reason.
I posted a couple of links to youtube to show BK ads in Spain, using cliches about our neighbours France and Portugal, and our own country, but for some reason it says I’m trying to spam…
Among others, a Portuguese lady bith a moustache, French guy with croissant, Spanish matador and conquistador…
I guess the ambassador has to much spare time
I thought the ad was a charming portrayal of a gay couple who met by chance, and who were meant for each other.