RIO DE JANEIRO (AFP) — Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped Find Me If You Can line has raised the hackles of feminists who call it a 21st-century chastity belt. The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.

“This collection… is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off,” Iorio told AFP. “She can be found only if she wants to.” “It’s not a modern chastity belt. Some men think they can keep tabs on their girlfriends with it, but they’re wrong,” she added. Unconcerned with the controversy her new collection has raised, Iorio is also dismissive of the global financial crisis and its adverse impact on luxury items sales since the GPS lingerie retails from a cool 800 dollars, with a standard Global Positioning System, to 1,100 dollars with a more advanced model.

So how many has she sold?

Iorio admits to selling only a few so far, but is full of optimism for the future. “Some women are now interested in buying it for protection,” she said, adding that in a violence-prone country like Brazil her GPS lingerie should soon be selling briskly.

Ridiculous and expensive…a winning combination.




  1. The Warden says:

    this is apropos for the brits cuz every study shows just how lousy Brit men are in the sack. Thus, brit women need to find satisfaction elsewhere and hence this device.

  2. Ah_Yea says:

    I was thinking it would be an excellent product for a pimp.

    Now he can track his workers activities with the efficiency of a Wal-Mart! How much time did she spend advertising her services, and how much time providing service? Did she pay him his appropriate cut based on time serviced? etc.

    I wonder if the increase in the efficiency of the “comfort industry” would result in price reductions?

  3. Ron Larson says:

    But will it help her boyfriend find her g-spot?

    If I were her, I’d strap it to a dog in heat and let it run loose. Then get some beer and watch all the fun.

  4. stopher says:

    Any post with a picture of a hot chick in lingerie is a winner in my book.

  5. Glenn E. says:

    These gals are just trying to keep up with the guys, who they’ve always claimed have their brains in their lower region. So now these gals have some of theirs down there too. What would really sell, would be some kind of cellphone add-on that would stimulate the area, according to feedback of their partner’s arousal from a previous “sex massaging”. I’ll bet the Japanese already have something.

  6. James Hill says:

    I’ll pass on visiting the website from work, but I question if this is legit. Anyone remember the ForgetMeNot panties a few years ago?

  7. Rick Cain says:

    It certainly makes the concept of a scavenger hunt a lot more appealing.


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