From AdGabber.com
Today [Oct. 29], Pepsi, with strategic help from Edelman, reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design – six of them full of actual Pepsi.
Accompanying the final shipment was a DVD highlights of the company’s 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.
When the logo was unveiled last week, it received somewhat of a lukewarm reception. Seeing the final product though may sway some naysayers. The logo and product design are sleek, simple and refined. It’s a welcome change from the rather boxy typeface used since 1962.
At least there was some cool old stuff in the video… and the audio’s not bad either.
Coke is better. The only reason Pepsi is served anywhere is because it is cheaper. They also give substantial cash bonuses for switching from coke.
If you eat at a restaurant that serves Pepsi you might want to wonder where else they are cutting corners.
I’m curious about this new packaging and if it will increase sales. I think that this is designed to gain new customers.
Humans, as hunter gatherers, excel at detecting change, such as motion, and looking for patterns. Since Coke and Pepsi assault us hundreds, if not thousands, of times a year with their logo. I wonder if after enough time the brain starts to ignore it because it is static. So when a change comes along, it is brought to front for attention because it is different. The mind recognizes a change, something new has been introduced to the scene. So it focuses its attention to figure out if it is a threat or an opportunity. That act of paying attention, even if unintentional on the customer’s part, is enough to get some new customer to try it.
In short, we are being played by marketing masters.
Just my 2 cents.
Pepsi could win the cola wars by doing ONE simple thing.
Put sugar (sucrose) back into the formula. Corn syrup tastes awful, and pepsi tastes terrible because of it.
cripes, this blogsite has reached a new low. dvorak you really need to do better.
[There’s just no pleasing some people. There are plenty of pr0n sites on the net for you. – ed.]
Oh, boy! A new logo for grossly overpriced and unhealthy corn sugar water!
#37 I didn’t post this, but found it interesting.
As for the Obama bashing/worship/love/hate/logo thing I suspect this is not going to ever go away. Get used to it. We always have to remember that commenters probably account for less than 1-percent of the readership. We have about 250,000 unique readers a week. Only a few hundred actively comment. The rest chime in only rarely. The bickering and carping within the comments is an endless source of amusement for many.
If you like a sweet and bland taste with a hint of cinnamon, then they should have matching bland looking cans too.
Gee. That doesn’t look ANYTHING like the Barama Flag. Same crap, different design. Pepsi gives you cancer. So does Barama.
250,000 unique readers a week? That’s pretty amazing.
Looks worse than what they have.
Don’t mess with your logo unless you want to waste money.
I only drink pepsi and liked thier previous logo. but this is not that bad.
I don’t like it – the proportions and shape just feel wrong to me.
Mmmmm… Pepsi contents: sugar and brown
Your footer’s a little hosed, Dvorak.
What in hell are you talking about?
Looks more like an airline logo than a soda logo – like it should be on the tail of a jet.
I did not like their new logo. The prev version is still stunning
I dont think there is anything wrong with new logo. It’s fantastic.
I dont bother about logo but always liked and drink pepsi
When i get pepsi from shop, i confused if i took the diet pepsi. then check it again if i am wrong. The pepsi with old logo and design was much better and should be back