Hey suckers! Did you buy DRM music from Wal*Mart instead of downloading MP3s for free from the P2P networks? Well, they’re repaying your honesty by taking away your music. Unless you go through a bunch of hoops (that you may never find out about, if you’ve changed email addresses or if you’re not a very technical person), your music will no longer be playable after October 9th. The statement:

” If you have purchased protected WMA music files from our site prior to Feb 2008, we strongly recommend that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you will be able to access them from any personal computer.

Beginning October 9, we will no longer be able to assist with digital rights management issues for protected WMA files purchased from Walmart.com. If you do not back up your files before this date, you will no longer be able to transfer your songs to other computers or access your songs after changing or reinstalling your operating system or in the event of a system crash. Your music and video collections will still play on the originally authorized computer. ”

But don’t worry, this will never ever happen to all those other DRM companies — unlike little fly-by-night mom-and-pop operations like Wal*Mart, the DRM companies are rock-ribbed veterans of commerce and industry, sure to be here for a thousand years. So go on buying your Audible books, your iTunes DRM songs, your Zune media, your EA games… None of these companies will ever disappear, nor will the third-party DRM suppliers they use. They are as solid and permanent as Commodore, Atari, the Soviet Union, the American credit system and the Roman Empire.

Boy, the entertainment industry sure makes a good case for ripping them off, huh? Buy your media and risk having it confiscated by a DRM-server shutdown. Take it for free and keep it forever.

This doesn’t affect me personally since I don’t patronize Walmart, but for people who want to do the right thing….this is your reward.