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Ford Motor Co. says that its much-anticipated 2010 Mustang will have a redesigned badge. In most circles, this falls somewhere in the yawner category, about on par with the International Bureau of Weights and Measures recalibrating the meter.
Yet Mustang lovers are a special clan, avid enough to support at least six monthly Mustang-themed magazines, roughly 100 U.S.-based owner clubs and thousands of niche websites, including the Icelandic Mustang Club and the Mustang Mafia. By comparison, another legendary fan car, the Chevrolet Corvette, has only four magazines.
So there is little doubt that what Ford describes as its “more defined, more angular” Mustang badge will make tsunami-size waves in the ‘Stang world.
Of course, to the untrained eye, the changes Mr. Howard achieved are minimal. They also raise the question of whether Ford, which lost $8.7 billion in the second quarter and has seen sales slip 14% this year (including a 25% decline for Mustangs), ought to spend less time plonking senior designers in front of pictures of National Velvet and more time producing cars people actually want to buy.
Couldn’t agree more.
I like it; it’s different.
Looks more like a story to build hype in the brand update. I bought an ’05 when they did the redesign, and really haven’t though about getting a ’10 for a minute. This doesn’t change things.
*cough* Maybe it has something to do with Obama.
What’s this ‘producing cars people actually want to buy’? This is usually code for ‘produce cars left-wing environmentalists want to force other people to drive.’
With high technology like this, no wonder “Ford’s Out Front!”
so what
Did they pay the designer $2 billion dollars? That would explain why Ford loses money every time it sells a car.
Did that horse run into a saw blade?
New Logo to be made of PLASTIC ???
Fiddling while Rome burns…
They even have a football team. http://stampeders.com/
Well, this will most likely increase the sales of pre-2010 Mustangs, no?
Maybe THAT’s the strategy – threaten to change an iconic brand in the future to spur current sales. Sort of like a reverse Osborne effect.
#11 – rectagon – Hey, somebody ought to sue somebody!
uhm when they are talking brand this time they mean brand like out of the old west…… the “new” mustangs are really gonna be mustanges, wild ones rounded up off the plains, and branded with this…
ouchie!
it is part of fords green initiative…….
Is anyone who have a V8 truck with Gun rack = Republican automatically?
#15 – I’d stop your sentence at V8. Most on the left can’t afford anything north of an inline V4.
an inline v4 James… and what is that exactly?