People Really Do Look Better When You Drink

For the first time, scientists have proven that “beer goggles” are real — other people really do look more attractive to us if we have been drinking.

Surprisingly, the beer goggles effect was not limited to just the opposite sex among the ostensibly straight volunteers recruited for the study — they also rated people from their own sex as more attractive.

Scientists in England gave 84 heterosexual college students chilled lime-flavored drinks that were either non-alcoholic or given a dose of vodka equivalent in alcohol to a large glass of wine or a pint-and-a-half of beer.

After 15 minutes, the volunteers were shown photos of 40 other college students from both sexes. Both men and women who drank booze found these faces more attractive, “a roughly 10 percent increase in ratings of attractiveness,” said researcher Marcus Munafo, an experimental psychologist at the University of Bristol in England.




  1. Mister Ketchup says:

    I don’t think a pony keg will make that guy look good.

    [That’s a guy? – ed.]

  2. Dallas says:

    In some cases, a paper bag must complement the beer goggle for the morning after.

  3. CZen says:

    Walk of shame comes to mind.

  4. Uncle Dave says:

    1#: Um, that’s not a guy.

  5. Thomas says:

    The funniest explanation I heard on beer goggles went like so: what happens is that each person has some feature which you tend to seek out first when measuring attractiveness. As you drink more beers, you forget the rest of the person’s faults and only focus on that one feature. Thus, you get statements the next day like “Sure she was a moose, but she had great ankles!”

  6. edwinrogers says:

    #7. Thanks, I’m glad someone mentioned that.

  7. chris says:

    Reminds me of Seinfeld.

    So you think only 10% of the population are worth sleeping with?

    That’s right.

    So how do you explain the rest of the people.

    Alcohol.

  8. Mister Ketchup says:

    #7 – Probably so but I’ll bet she has a lot of hair on her balls.

  9. hhopper says:

    A husband and wife are shopping in their local Wal-Mart and the husband picks up a case of Budweiser and puts it in their shopping cart.

    “What do you think you’re doing?” asks the wife.

    “They’re on sale, only $10 for 24 cans,” he replies.

    “Put them back, we can’t afford them,” demands the wife and so they carry on shopping.

    A few aisles further on along the woman picks up a $20 jar of face cream and puts it in the shopping cart.

    “What do you think you’re doing?” asks the husband.

    “It’s my face cream. It makes me look beautiful,” replies the wife.

    Her husband retorts: “So do 24 cans of Budweiser and it’s half the price.”

  10. Billy Bob says:

    You’d need methanol beer goggles to hit that.

  11. eddie says:

    I’d hit that. As a matter of fact I think I did. Corse I’d been drinking. But it wasn’t bad.


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