This has got to be the ultimate in wacko American consumerism and marketing if this product becomes a success. Or will be when the ads include a bikini babe doing [censored] with the can. And then expect to see more of this kind of thing. I can hardly wait. Until then, I’m starting to feel thirsty.

In a move fitting the promotion of a movie within a movie where real actors play fake actors shooting a pretend action film in a actual war zone (that they don’t know is really real), the studio, Paramount Pictures, has licensed a fictitious brand as a real beverage.

Based on the positive reaction during screenings to a satirical commercial for Booty Sweat, a made up energy drink that appears throughout the movie Tropic Thunder, Paramount has decided to license an actual drink that will be available at retailers nationwide, as well as on Amazon.com and in college bookstores, to help crank up the movie’s promotion machine.
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Those buying Booty Sweat in major cities will get treated to a description of it as a “delicious and bump up struttin’ energy drink that will pump up a brotha’s ass right-pronto. This swill will crank yo’ metabolism up skippin’ right over jiggy to straight G-pimp level, word to your mutha. Brothas will be layin’ down the 2-3 on the wiggy jig focusing the energy flow into cold-face benjamins that will fill yo’ pimp pockets to burstin’. Damn straight! Booty Sweat will keep a brotha pitchin’ straight game all night to the baby-dolls.” Those in rural areas, who apparently don’t rate a clever description, just get a plain can.