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The Resistance says the new image “has a naked woman on it with her legs spread like a prostitute,” Mark Dice, founder of the group, said in a news release. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”
The group, which claims more than 3,000 members nationwide, is calling for a national boycott of the coffee-selling giant. Messages have been left with the company seeking reaction to the objections. The logo is a throw-back to what the chain used when it first opened in Seattle more than 35 years ago. The explanation for that initial log design is explained in the book “Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time,” written by company founder Howard Schultz: “[Creative partner Terry Heckler] poured [sic] over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.”
Seriously? Should I have put up a NSFW in the headline? I hope no one loses their job over this…..
You guys have been played! That logo is 20 years old, and I doubt Starbuck’s is going retro.
Run a google search for mermaid porn and there’s 389,000 matches.
Just saying
Mermaid posing for Beaver shot, Whew that’s confusing.
I guess this is the one the Christian group wanted:
Silly Jesus. Starbucks is very hot! Suffer the suffering. Squirt and it smells like a brewer.
this is America, murder = good, boobies = bad
I hope these Christians do boycott Starbucks. Less wackos in my local coffee shop.
$4.00 is not such a bad deal, you could go to work and look at tits all morning and there is nothing HR can say about it. They do need different girls however, maybe have a one for each day of the week.
reminds me of “Married /with Children”
“big uns”
“Small uns”
“pear shaped uns”
Starbuck’s messed up. The graphic should have had her expressing her breast milk into the coffee.
Expresso.
sorry
#41, it’s espresso, with an “S”.
that’s an old starbucks logo, not a new one
Stupid boycotts likes this makes me want to do the opposite. I’ll be stopping by my local Starbucks tomorrow to celebrate the boycott.
Coffee in the morning at home
Giving money to SB
seems dumber than gas in
a car
I never realized my coffee cup is a masturbatory aid. Let me guess what’s next: “frappucino is what teenagers call sex these days”.
I guess asking for cream in your dark roast is right out as well…
I haven’t been going to Starbucks lately because their coffee tastes over roasted. Maybe I should start going there again just to tick off the fundies and prudes.
The real question should be: Why adopt a less communicative logo?
This new one isn’t ugly because it has nudity or split tail fish legs.
It’s ugly because it’s just frikkin’ ugly. Busy, unbalanced. Hard to grasp visually at a distance. Dark. Uneven. Smudgy.
Whoever put it up for adoption is a graphic doofus of the first order.
And the person who okayed the new logo has a similar graphically challenged nature.
Fire the Agency. Fire the boss.
42. Extaban. Here’s 50 cents. Now go phone your mother and ask her why 41-RBG was almost funny after reading 40-The Warden.
RBG
48 Peter iNova
I know you’re right about the logo. Starbucks knows you’re right. What you’re seeing here is an interesting bit of promotional manipulation. They think it more difficult to protest an ancient and more historically accurate siren depiction. The jump back to their original full-frontal logo is then made easy as a song.
RBG
Anyone watch Idiocracy???
Well, the comments alone here scare the hell out of me!
Ow, my balls hurt!
Bleeding bleeding-hearts. I suppose they wish all males and females were without any genitals at all. OMG good job they were not raised in countries where a common sight is seeing breast feeding. They would probably say those woman are waving their breasts in the air to invite males for sex.
I thought this was the original logo when no one knew who they were. Not that it’s a good thing. Funny though the first job I ever had as a professional graphic artist was to draw a topless mermaid, but it was for a raw bar.
To quote Tom Lehrer: “Filth, I’m glad to say, is in the mind of the beholder.”
“grounds for outrage” re: Starbucks – Weak Humor !!! Almost as bad as Starbucks OVER-ROASTED COFFEE – TOO BITTER !!!
http://tinyurl.com/6md2zb
52 Maleman. “…seeing breast feeding. They would probably say those woman are waving their breasts in the air to invite males for sex.”
Publicly invite males for sex? C’mon. No one would be that crude.
RBG
I won’t be visiting Starbucks anytime soon. I just can’t justify paying $4 for a coffee that is no better than I can get at my local gas station’s store for 1/4 the price.
wow I had no idea some Christians were so dirty-minded. I saw two tales not “legs spread like a prostitute”. ..to each his own i guess.