Newspapers band together in advertising effort – Feb. 15, 2008 — Yeah, this will do the trick. Har.
Four major newspaper publishers have created an online advertising sales network in the latest industry attempt to claw back ad dollars that are increasingly migrating to the Internet.
Gannett Co. (GCI, Fortune 500) and Tribune Co., the largest and second-largest publishers in the country, are joining Hearst Corp. and The New York Times Co (NYT). to form a company that will sell online ad space across a network of newspapers in many large cities including New York, Los Angeles and Chicago.
The joint venture, which launched on Friday, will be based in Chicago and operate under the name QuadrantOne. It won’t include USA Today or The New York Times itself, which already have significant online ad sales operations of their own. It will include The Boston Globe, which is owned by The New York Times Co.
Wouldn’t it just be easier to have a web presence and get the advertisers that way?
Most of what is in all papers is the same stuff put out by AP, etc. What’s the incentive to buy a local paper when people can get regional, state, and national news for free online?
Now, maybe they could save themselves if they actually offered _local_ news. Lots of things happening local without being covered in the news.
An online advertising sales network gimmick won’t help.
As long as the newspapers insist on printing their biased view of the news, instead of the facts, their circulation will continue to decline.
And advertisers will continue to run away.
Circ was dropping before the impact of the internet. Poor & biased content is what did it.
Awww… the poor wittle newspapers missed out on the Internet craze.
My heart bleeds for the poor wittle propagandist drones.
John, are you comparing the major news outlets to a slow, stupid, flightless and extinct bird? I think you give them to much credit.
An old newspaper guy said to me”Kid get out of the dead tree business while you still can”.This was 5 years ago and I am glad I listened to him.
Way back when, what did they print in the multiple daily editions?
No. 2. – The contents of the AP news report is not quite the way you explain it. AP is a cooperative of members. The AP is entitled to use anything in a member newspaper.
Let’s say a Florida newspaper has extensive local, state, national and international news.
The local and regional news came from the local newspaper staff. The Florida news came from a mixture of AP and Florida newspapers.
The national news — most of it came from AP member newspapers. The AP has a big staff, but not big enough to produce all the news. Let’s say the L.A. Times has a significant story about about the military satellite that will be shot down. It has details that the AP story doesn’t have.
So the AP uses that info for the basis of it’s onw story. An AP reporter will make the same calls and perhaps have a different angle. It’s not plagiarism. You may see the AP story about the satellite in a Florida newspaper, but unless the AP had the scoop… most papers can’t use the LA Times story unless they subscribe to the LA Times wire. The same goes if the sotyr was originated by the New York Times.
If a large number of newspapers go under… you will see a drastic deterioration of the news product. The broadcast side of the business doesn’t go into the detail that many newspapers can. Let’s say the newspaper story ran about 500 words. That would run 5-6 minutes on the air. Most TV news stations can’t devote that kind of time to a story…viewers would go away if the anchor droned on for five minutes on the same story. so if newspapers are not aorund… they probalby can’t devote the time it would take to come up with the details to flesh out a 500-600 word story.
ON TV or radio a 250-word story is very long piece…. and that satellite story may get 100 words unless it has really good video.
I’ve probably explained how to plant the cherry tree instead of give you the recipe for the pie.
The multiple editions went away when the wires went to a 24-news cycle. the big metros that have multiple editions are now regionalized with stories based on the area where they are delivered.
I’m an old dead tree reporter who moved over to the Web 10 years ago. Unless newspapers can figure how to make money from the free web edition, they won’t survive.
#8 MikeN
News as it happened and updates.
Of media in general this is scary…
http://youtube.com/watch?v=q80RK5S3Hsw
Cheers
OK,
WHO understands HOW THE OLD newspapers worked??
Adverts PAY for the Newspaper and all the salerys, and everything ELSE. the PRICe of the newspaper IS PROFIT, and Pays the delivery person.
The MORE adverts you can place in the paper, MEANS you can increase profits. MORE papers you sell, increases profits. The HIGHER the price, MORE profits.
DONT THINK, the price of the Newspaper is the COST. ITS PROFITS. delivery person will get about 0.05-0.10 EACH average. the REST is PROFITS.
so that paper that WAS 0.25 and WENT UP to 0.50…IS MORE PROFITS.
#9 – The deterioration already happened years ago, which is why the papers are going under. Left leaning slant to stories. Constant editorials about how we’re all going to die from global warming or whatever, America’a bad, blah blah. People are sick of bias.