Still think copier when you hear the name Xerox?
The company knows that you do. And it is sick of it. Good grief, Xerox doesn’t even make stand-alone copiers any more…
So, Xerox unveiled what it says is the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961. In a broadcast to employees, it announced that it would retire the staid red capital X that has dominated its logo for 40 years in favor of what Richard Wergan, vice president of advertising, calls “a brand identity that reflects the Xerox of today.”
What do you think? Is this going to open a whole new world of sales opportunities for Xerox?
NOPE…
NOTHING…
And there LOW END(what they consider LOW end) is CRAP.
They dont like giving ANYTHING for FREE, or low price.
And their consumer products are RARE, IF you can find them, and IF they dont use that OLD HP interface that MESS’s up your computer.
After nearly 15 years of telling people in the office that they don’t need to print out a record just because they brought it up in the CRM database, it is starting to take hold. We no longer have big office printers, and a little 10ppm HP Color laser is enough for all our needs. I feel certain that we are the very last office anywhere that is finally abandoning paper methods. It has to be grim in the black and white office printing business now days…
Can anyone explain to me why under Windows XP Pro I have a “xerox” folder inside my Program Files folder? All there is in it is another folder called “nwwia” but with nothing in it. I can’t delete it normally, but if I do delete it it comes back. WTF is this? I’ve noticed this for the past few years since I’ve been using XP.
What’s the deal here? I’ve never installed any apps that I’m aware that’s owned by xerox, and this folder seems to exist when you install windows XP (I think it’s in Home also). Friends of mine have seen the same thing on their systems as well.
This won’t work. Xerox is still Xerox. The name means copying to the general public! Most people don’t know (or care) about whatever else the company has done (Xerox PARC.)
So, what, they’re going to start selling gumballs and twine instead of ditto machines, now?
#3,
its program related. Probably Scanner, or picture viewer program. is your comp a HP??
#3 I have the same thing, as do many others.
#6 It is there on a fresh install of XP and Vista, even before you connect to your network.
I may look happy, healthy and clean
A dark brown c voice and suit pristine
But behind the smile there is a xerox machine
Look its the Xbox 360 logo.
#9, They’re just a bunch of copycats.
In grad school, my prof weaned us from using the verb, xerox, to the word, photocopy. It has stuck with me ever since.
fwiw: dictionary.com has the third meaning thus:–verb (used with object), verb (used without object)
3. (sometimes lowercase) to print or reproduce by xerography.
the first two meanings are:
1. Trademark. a brand name for a copying machine for reproducing printed, written, or pictorial matter by xerography.
–noun
2. (sometimes lowercase) a copy made on a xerographic copying machine.
Leonard Nimoy tried the same thing.
Really, why take credit for one of the defining technologies of the 20th century? Why not look like you make children’s toys instead?
Nasa did the same thing with the “red worm” logo.
They changed it back to the meatball logo.
WTF?!? Who designed that red orb with the X in it? That is not AT ALL proportionate. It’s all deformed.
{slow clap for Esteban}
Can we get over the web 2.0 look. I am so tired of it. Letters are sharp though.
Hey, perfect logo for sponsoring a cricket team!
#3 FRAGaLOT
Regarding the “xerox” folder in Winxp
http://tinyurl.com/37rk46
Nothing to get too excited about it seems.
Cheers
The logo reminds me of a croquet ball (could be worse, could be the AT&T Death Star). They should fire their ad agency, or maybe the guy that chose the logo.
Incidentally, if I think of Xerox, I think of copiers, because I’m unaware of anything else that they did that was a success. The copiers are still pretty good, though, and the one at work can print documents over an Ethernet connection.
And they will become “The company formerly known as Xerox”
“Still think copier when you hear the name Xerox?”
No, I think “Xerox is still in business??”
By the way, Xerox still does make standalone copiers: http://www.office.xerox.com/copiers/enus.html
Here’s an article about the new logo. This site talks about all kinds of new logos.
http://tinyurl.com/yryoc2
[Please use TinyUrl.com for overly long URLs. – ed.]
When I see the new logo, I think Racer-X. Go Speed!
How in anyway is Xerox still a relevant company?
No, but it does kind of make me want to get another XBOX…
Still think “man’s best friend” when you hear “dog”? The only was to disassociate is to change the name. Phillip Morris did it with “Altria”.
Suggestion: Xenia (Still incorporates the X factor that is paramount to their previous name but sets forth a new, softer, more open-hearted approach to a new business model)
Listening Xerox?
When I edited a computer magazine I received a letter from Xerox’s lawyers castigating me for allowing “xerox” to appear in print as a verb and threatening all sorts of dire results should I be so wanton as to let it happen again. I replied that I would be happy to ensure that neither “xerox” nor “Xerox” would ever appear again in my magazine.
The logo is a mistake.
A globe in a logo is a far too easy a cliche. It does not exude imagination.
It’s like easily adding the word “International” to your corporate name. What’s the point these days? Next they’ll be adding the word “Digital.” Xerox Digital International. A globe is like-wise redundant and now irrelevant. Everyone is International.
The white cross over the globe will offend Muslims. Deep down, it will. So you’ve already knocked a chunk off their globe logo.
They should forget any such additional logo and stick with and focus their $ support on a form of the “Xerox” word itself as their logo. “Xerox” is incredibly unique and known – even as a semi-English word in other countries. If it must be translated, they should use a distinctive and imaginative corporate type-face that works in any language as Coca Cola does. Why start all over with a trite, selfish, additional, and supremely pretentious Xerox-shall-dominate-the-world logo?
Distancing itself from copiers – even if they didn’t make them any more – is a mistake because now they’re known for nothing. True or not, their perceived technological excellence re copiers should be their image base & springboard, just as software is and was for Microsoft.
RBG
Xerox had it all once… I know I saw it. OK, now let’s see some more cool stuff… and this time back it up with some resources.
We’re waiting.