Two dentists have won a second legal battle with French fashion giant Lacoste over the right to use a toothy crocodile on the sign outside their surgery.

Dentists Dr Simon Moore and Dr Tim Rumney said they chose a crocodile for their logo because the reptile is famous for having a mouth full of teeth.

But Lacoste argued that the dentists’ sign was too similar to their own emblem, a green crocodile that adorns millions of polo shirts around the world…

After losing the first round of its trademark fight last year, Lacoste appealed to London’s UK Intellectual Property Office. The office upheld the original decision, saying that consumers were unlikely to confuse the dental practice and the clothing company…

Lacoste was ordered to pay a total of 1,450 pounds in legal costs.

Dentists with a sense of humor – and they get whomped for it.




  1. That is cool.. and yeah.. I think more to come.. BTW, is the brand crocodile and lacoste the same?

  2. sierraalphahotel says:

    I often think of buying expensive brand clothing while getting teeth pulled.

  3. BubbaRay says:

    BTW, is the brand crocodile and lacoste the same?

    Ask and ye shall receive:

    http://www.tvacres.com/reptiles_alligators_lacoste.htm

  4. MikeN says:

    The dentists should visit florida. Crocs aint green.

  5. flyingelvis says:

    what a croc.

  6. monkeyscratcher says:

    This is what’s wrong with intellectual rights and shit.

  7. tomr says:

    This probably isn’t relevant, but “Lacoste” is an anagram for “lactose”….

  8. BertDawg says:

    Dentists with a sense of humor – and they get whomped for it.

    They won – twice – how is that getting whomped (whatever that means)?


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