When Apple launched the iPhone with AT&T in June, other carriers started scrambling to find something to match it. Today, T-Mobile USA is unveiling the Shadow, a phone that may not be too far off the mark. It has a big screen that slides up to reveal a keypad and has software with eye-catching graphics.
The crucial move was to go beyond what Nokia, Samsung, Motorola and other handset makers typically have provided for T-Mobile’s inventory. Year after year, new-model phones may include higher-resolution screen, different colors or a music player, but rarely do their designs start from scratch.
Sound familiar?
So CEO Robert Dotson hired Leslie Grandy, from Apple, to head up product development for high-end devices.
“Did we target someone from Apple? No. Did we target someone that had the consumer orientation and who was spicy as heck at making things happen in a difficult world? Absolutely,” Dotson said.
“We are not trying to replicate an iPhone,” Dotson said. “It’s a great product and they’ve done a great job, but it’s an experience built around me. It’s a self-indulgent product where I can sit down and have all the experiences that are important to me.”
Instead, he said, the Shadow is about the people who are most important in your lives. “It’s a we-, it’s an us- phone.”
Oh, brotherrr.
A “we” phone and an “us” phone. What an idiot. No thanks, I’ll stick with my self indulgent “Me” phone, I mean iPhone.
‘Did we target someone from Apple?’ Uhm yes, and you hired someone from apple.
And why exactly would I want a ‘we’ or ‘us’ phone? Are ‘we’ paying for it, are ‘we’ paying the monthly tab? Until that happens, I want a ‘self-indulgent product’ thank you.
They gotta try. If Apple has no competition, you might regret it!
i’ll stick with samsung….does everything the iphone does but no at&t and no bricking for making a choice with my property….plus the iphone runs apps from the root user account….anyone gets in through an app they will have total control, including audio and video….
what a brilliant design….
Anyone who uses the word “experience” to describe a phone needs a break from the drugs.
#3 “anyone gets in through an app they will have total control, including audio and video”
The iPhone has been out for months now. Is there a single case of that happening?
#5
Give it time . . . . .
#5
not that i know of….it’s just a real bad idea….apple is ticking off a lot of the wrong kind of people lately….i think it’s a matter of time….they are on the hacker radar more than they ever have been before….
Will it have an App that lets you see what evil lurks in the hearts of men?
Did we target someone that had the consumer orientation and who was spicy as heck at making things happen in a difficult world?
“spicy as heck”??
And I’m going to believe anything else you say, when you are spouting such drivel??
#4 no bricking for making a choice with my property
Should be edited to read: no bricking for making a stupid choice with my property
If you want to unlock it, and walk away from the service contract – and any future support – go right ahead.
Intentionally hacking the software + whining when the latest update causes problems = not the sharpest tool in the shed.
And to complain about apps being run in root – out of one side of your mouth – while also complaining that they are taking action to foil any hacks which could make nefarious use of root-level access – out of the other side of your mouth… doesn’t lend you much credibility.
I wish this CEO would invest more money into getting better phones on this network instead of trying to get a stupid iPhone. The iphone is so damn limited. Why not get a nice Nokia?
Really! T-Mobile needs to get better hardware for their network.
10. Well said. I also believe that if you bought into the hype, then quit whining and deal with it. If I install an app in Windows that causes a problem (lets use Norton SystemWorks) for an example, do I get mad at MS?