It’s not often a mobile phone is a hot story in Women’s Wear Daily, but at the Milan Fashion Week, Italian designer Giorgio Armani has announced a mobile phone and other devices produced by South Korea’s Samsung.

It’s a tiny credit card-sized device with a touch-sensitive 2.6inch QVGA screen, 3 megapixel camera and Bluetooth.

“By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 10.5 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user’s palm.”

So says the press release.

It sounds like an interesting phone but the cross-industry deal is not really surprising. Samsung’s main rival, LG Electronics, has already combined with Prada, another Italian luxury goods designer, for a mobile phone.



  1. Improbus says:

    Does anyone here own anything produced by Armani? I bet John doesn’t even own an Armani. A linux geek wouldn’t be caught dead with one of these.

  2. Billabong says:

    A piece of crap that would break with in 30 days of paying a huge price for it but by then you would be on to the next trendy piece of crap.To much money and not enough brains.

  3. Chris B says:

    Actually, my last pair of glasses were from Armani. Which were pretty much a standard wire frame type model. Although it’s not like anyone would notice unless they took them off my face and looked at the label.


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