PC World – 9/7/07:

Ten years ago, Microsoft was the company everyone loved to hate.

The most vociferous Microsoft haters slammed the company for being a greedy industry bully that used its monopolistic, clunky, copycat operating system to force software on users and coerce partners into unfair licensing deals.

Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, not Microsoft.



  1. It always amazed me the counterculture portrayed Apple as the alternative darling to the big bad commercial progency Microsoft.
    Sure Apple was an upastart from the beginning. In a garage . The Apple 1984 type big brother IBM superbowl tv ad.
    Yet Apple was more of a case of control and greed in its own way than Microsoft. It controllled and dominated its market and suppliers with a very strong hand.
    Software compared to Windows was exhorbitant. Indeed Apple’s early coding was done by Microsoft itself.
    If anything the PC world was and is more of an open source progreny than controlling Apple.
    An intersting case of perceptions.

  2. jlm says:

    with all the hate focused on M$, Apple has spread its influence into everything, pc operating system, pc hardware, pc peripherals, phone, mp3 player, itunes…probably missed some there, but you get the idea.

    If Apple continues to gain they will be 100X worse of a monopoly than M$ ever was. They will eventually have to resort to the same low desperate legal actions that M$ has become famous for to keep their influence.

  3. RTaylor says:

    When was Steve Jobs ever such a saint? Like Gates, he never have taken any prisoners. You have to be an egomaniac to hold these positions, and that includes forcing your vision on the world. To them it’s the only way. These are guys that aren’t best buddy material.

  4. Milo says:

    Apple is the needy but hot girlfriend of the computer world.

  5. doug says:

    actually, nobody cares that Apple is a bully because their main target – the music and movie companies – would sue you for singing in the shower. not sympathetic ‘victims.’

    also, iTunes music DRM is so laughably easy to circumvent that it hardly qualifies as DRM. so the ‘Dad’ in the article just has to burn his iTunes songs to CD and rip them back again as MP3s. that is one of the things that is pissing the music companies off, of course – they want it locked down tighter.

    don’t get me wrong – I think Apple is leveraging its dominance to keep its dominance, especially the DRM in iTunes, which keeps the technophobic (and the people who bought videos that lack the CD roundabout) buying iPods. the various excuses Jobs gave for not licensing its DRM scheme are laughable and made it clear (to me anyway) that it was not copy protection, but rather iPod protection.

    Problem is that the company which has the other huge installed media player base (Microsoft), cant find its ass with both hands when it comes to the market that came to be dominated by Apple. And check out Sony, which invented the headphone-sporting portable music player with the Walkman, but totally failed to keep up with the digital music scene even though (and because) it owns a huge catalog of music. there were smaller players, but no 800 pound gorilla.

    so, Apple rushed into a market vacuum and took it over. Now they are playing hardball to keep it.

  6. gquaglia says:

    I’ll agree with you when Apple starts charging $400+ for a single license, piece of shit opererating system. Until then, I’ll take Apple, thank you.

  7. Some differences between Apple & Microsoft.

    Microsoft:

    STILL dominates the corporate and consumer desktop computer market.

    Produces the most ubiquitous office suite in use today.

    Their consumer products, for the most part, suck.

    Microsoft corporate products do not reflect consumer quality and performance levels.

    Apple:

    Dominates the portable media market, and is the 3rd largest retailer of music anywhere.

    Has the finest desktop OS available today.

    Makes appealing products.

    Way too expensive for most budgets.

    Leads the industry in product design and marketing.

    BOTH COMPANIES: Have CEOs that have no idea what their consumers want…

  8. ArianeB says:

    Meanwhile, Google flies under the radar, and may be the next bully in the next decade

  9. Angel H. Wong says:

    #6

    Apple learned the Hard way not to squeeze customers too hard, they learned that when their Pippin game console came too expensive and with so many new features choked by too many restrictions.

  10. Mike says:

    I’ve been saying for some time now that Apple has turned into the monopoly that MS were/are hated for being, however because they are ‘Apple’ people keep turning a blind eye!
    Its also thanks to apple that we have DRM as it currently stands. Were it not for apple delivering a warm and fuzzy DRM scheme that make it impossible to exercise your Fair Use rights, we would definitely have fewer onerous limitations over what we can do with content we have legally purchased. Apple might not have been the 1st to use DRM, but they sure opened the floodgates, and its pure unadulterated hypocracy for them to now start offering un-DRMed content after basically introducing it to the world in the first place.

  11. Charbax says:

    Apple is the most evil company in business today and I can´t believe the Apple fanboys standing in huge queues for a stupid piece of the ridiculously expensive iPhone. Apple products are locked, crippled, Apple does exclusive partnerships in almost every aspect of their production which is all that Capitalism shouldn´t have been. Unfair business practices are the business foundation of Apple today. Screwing the customer by overcharging and locking them down, screwing artists by imposing a closed music store on the industry and then screwing competitors which inflates prices for consumers and that´s the Apple cycle.

  12. Mark T. says:

    “Apple is the needy but hot girlfriend of the computer world.”

    Does that make Microsoft the fat bloated housewife that doesn’t clean or cook and would too expensive to divorce?

  13. Li says:

    There are two ways to get what you want. You can be a boorish ass who gives little but new ways to serve them, or you can find out what people want, give it to them, and use their gratitude to achieve your ends. The reason that people dislike Microsoft is that they often behave like a boorish ass, and, at least on the consumer end, Apple delivers. They command high prices because we know it is going to work, and it’s going to be easy to use. Now, Apple has been known to weild their lawyers like a cudgel at times, but given the early history of the company one can hardly blame them for their defensiveness. Hell, didn’t they only finally settle with Apple inc. just a year or so ago? That was the longest lawsuit ever, in my entirely uninformed opinion. 😉

  14. Dave T says:

    You don’t need google to search the web. You don’t need an ipod to listen to music. You don’t need itunes to buy music. You don’t need windows to run a computer. You don’t need office to write a letter.

    Computers are tools. Pick the one that helps you get your work or fun done the way you want and buy it.

    We all need gas. The true monopoly is paying $3.50 for a gallon of gas with no other choice, period.

    We should all focus on important issues not that I have to put in different url to buy an mp3 or an acc file.

  15. bobbo says:

    Capitalism –self centered lying greedy assholes.
    Open Source–the opposite.

    How you model the world affects that world in an anavoidable feedback loop. You get the society you model.

    Computers, government, medicine, int’l relationships, your own personal relationships==open source or capitalism?

  16. Milo says:

    “Does that make Microsoft the fat bloated housewife that doesn’t clean or cook and would too expensive to divorce?”

    Yup.

    And meanwhile there’s poor little Linux, the girl who truly loves you and would make all your dreams come true but you’re too much of an insensitive asshole to even give her the time of day because she’s not obvious.

  17. paulthe says:

    While the world is going open source, Apple continues to stay with proprietary everything. This is so 1990, and yet it’s since as the darling of all the alternative groups.

    Bizarre

  18. Mike Voice says:

    #10 Were it not for apple delivering a warm and fuzzy DRM scheme that make it impossible to exercise your Fair Use rights, we would definitely have fewer onerous limitations over what we can do with content we have legally purchased.

    Impossible?

    You don’t know how to burn a CD?

    Did you check the Help files in ITunes?

    You make me embarrassed to be a Mike…. 😛

  19. TIHZ_HO says:

    Isn’t this what all the computer atheists here have been trying to say all this time?

    Having a computer does not need to be a religion but it became that way from how Apple conducts its marketing – the famous Apple 1984 style ads, Be Different and so on.

    Stick that in your Mac and smoke it. 😆

    Cheers

  20. doug says:

    #20 “Having a computer does not need to be a religion ..”

    Indeed. Having an emotional attachment to a particular type of computer or OS makes as much sense as having an emotional attachment to a particular type of waffle iron.

  21. Lauren the Ghoti says:

    Hah. Keep right on marching to Bully Billy’s mu$ic, sheeple. He loves you, too.

  22. Mark T. says:

    Milo, I think Linux would be a beautiful third world girl that is learning how to live in a modern society but is eager to please. Trying to learn her archaic foreign language is a pain, though. She is still learning to drive a car and hasn’t figured out the washing machine but she is getting better every day. And all the local girls turn their noses up at her and refuse to talk to her. At least she shops at Sears instead of Saks. And no makeup required.

    Finally, when you go out in public, people will make rude comments behind your back – “What is he doing with HER? He must be a loser! She is kinda cute, though.”

  23. TIHZ_HO says:

    #21 See? You don’t need to look too far to #22 Be Different! 😆

    Oh and leave my waffle iron out of this!

    Cheers

  24. Mike says:

    #19. So, when you’ve found out how to convert from a shitty/lossy 128k AAC to a CD and then back to a lossy MP3 (whatever codec you like) without ANY quality loss, please tell me.
    YOU make me ashamed to be a mike.

  25. pjakobs says:

    here’s what really bugs me about Apple:

    they get all the car manufacturers to provide iPod bays in the cars, either as an option or even as a standard. iPod bays, not some kind of standardized media player connectors. Where have the days of standardization gone?
    There were days when car manufacturers would pressure the manufacturers of car stereos to agree on a common connector so owners had the freedom of choice!
    I would love to see a feature rich media player interface, enabling me to control my media player from the steering wheel buttons, seeing the media player display output on my sat nav display, but I really hate to be limited to Apple for that.
    This is a smart, fast moving company (Apple) using slower moving, less hip companies (car manufacturers) to limit consumer’s choices. Not good at all.

    Almost three years ago, I bought an iRiver H340. I’m still happy with it even though it’s a bit on the clunky side. Back then, the decision against the iPod was made due to the fact that I can’t fill the iPod by just copying files to it. The more I look at it today, the more I think I’ve made a good choice, even though the masses gravitate towards shinyness and good marketing.

    pj

  26. TIHZ_HO says:

    #25 I was going to say that but I figured you would. 😉

    Cheers

  27. TIHZ_HO says:

    I have a iPOD Nano (a gift) and it is just a way to listen to music on the run – I don’t like the conversions back and forth – its a pain in the ass. My next music player will not be an iPod for that reason. Yes you can get or buy third party software to do this but then, what the hell, that is not the best answer is it?

    Therefore my permanent music collection is either 320kbit or lossless wavs from CDs and I like Win Media player 11 layout much better than iTunes – which is my preference.

    Cheers

  28. BubbaRay says:

    #28, TIHZ_HO, I also have an iPod Nano (my fifth I think, since the first 4 died and I’ve caused Apple plenty of grief with warranty replacement). It’s OK, but won’t hold enough lossless music.

    I want this:
    http://tinyurl.com/32huus

  29. TIHZ_HO says:

    #29 BubbyRay Wow! That’s just incredible. I’ll need one of those for all my ‘ill gotten’ DVDs if we ever want to move back to the US now. In 2005 no one seemed to care with our the 2300 some DVDs in our luggage… both ways. 😉

    What happened to your previous 4 iPods? Have I just been lucky?

    Cheers

  30. NappyHeadedHo says:

    Actually there is a major difference – Microsoft products are shit. The rate of the pack is determined by the speed of the leader and Balmer needs to go.


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