“And I’m wearing no pants!”

A blogger calling himself “Fake Steve Jobs,” whose parody of the Apple chief executive amused and enthralled Silicon Valley, revealed himself on Sunday as an editor of Forbes business magazine.

Dan Lyons, a senior editor at Forbes, admitted to writing as Fake Steve after a New York Times reporter found resemblances between the blog and Lyons’ published work and asked him whether he was behind the long-running satire.

The blog has even spawned an upcoming book by Fake Steve, a satirical novel called “Options” due out in November.

As for Fake Steve, the blog will move to Forbes’ Web site from today while Lyons takes a break for a few days.

Uh, you can order copies of his book from his website.



  1. @$tr0Gh0$t says:

    So what, who cares?
    I thinks that the guy couldn’t stand it anymore that people didn’t know who he was.

  2. JoaoPT says:

    specially if he was gettin’ mo attention than the real one…

  3. James Hill says:

    And the whole world yawns.

  4. Dauragon88 says:

    1.

    Actually if you read his latest post he seems pretty pissed off that he was discovered.

    as a reader of fake steve jobs, I am a bit dissaponted that he was discovered, but that won’t stop me from reading it 😀

  5. Gasparrini says:

    My guess is that he was feeling the heat from Dvorak and other journalists taking it upon themselves to find out who he was. If you heard the Tech5 podcast, you would know that John was trying to find out who he was. 😉

  6. Billabong says:

    This guy is funny.I didn’t know Steve liked Lothar and the Hand People.

  7. edwinrogers says:

    I didn’t know he hunter Chechens and wrote MacOSX entirely by himself.

  8. SN says:

    So I’m the only one here who finds it shocking that a senior editor at Forbes can also be funny?!

  9. tallwookie says:

    never heard of this be4 this morning… looked boring, I want my time back ;(

    If I run over a mac fanboi on my way to work tomorrow will that be enough of a sacrifice for the gods to grant me my precious 3 minutes back? I hope so.


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