The candy that “melts in your mouth, not in your hand” has a new message: this space for rent.
M&Ms, the candy-coated chocolate nibbles, next month will be available for corporate logos and advertising under a plan called “My Branding” — an escalation in a war with The Hershey Company and its “Kissables” invasion.
It also plans to sell ready-made message-bearing M&Ms in retail stores like birthday or anniversary cards.
I wonder if they’ll produce M&M’s with political messages for folks. That could get interesting.
Twenty bucks some Pro-Lifers make a few that say “Morning After Pill”. Any takers?
This doesn’t change the Logo, but you can select your own message at this site:
http://www.mymms.com/customprint/
If the M&M’s had the M$ logo In could finally say that these M&M’s taste like sh*t
This news is old, I saw something like it months ago on Uncle Dvorak’s blog: http://www.dvorak.org/blog/?p=3332 …..
Of course the story is new, but I just wanted to see what it felt like to scribble one of those “this news is old” comments. 🙂
If M&Ms puts advertising on their candy, then I shouldn’t have to pay for it.
So let me get this right. John is going to buy a bunch of these custom candies and give them away on this site. I’m ok with that, any objections? 😉
This explains the recent “movie tie-in” M&Ms… like the three types with Pirates of the Carribean-themed printing on them.
http://tinyurl.com/zocat
As soon as they offer customized peanut M&Ms, I’m all over it!
It’s a cool idea. Not only logos, but birthdays and other special events. What a keepsake. Great marketing idea.
Years ago when I worked for a pen manufacturer, we had a small sideline printing specialty pens. It was profitable and the operators loved doing it.
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It was just a matter of time. Next: Specially imprinted toilet paper. Just think of the possibilities.
Omar, you can get it here:
I thought they have already been doing this for a few years now…
http://www.webloghits.com