Uncle Dave is the first to admit more than a few stories I’ve posted on DU started as links I found on Fark. What’s really interesting here is Drew’s often hilarious take on web advertising. He may not know why people come to his site, but he sure has figured out a lot about the way the advertising world works (or doesn’t).

Media Orchard Interviews Drew Curtis of Fark.com

We’re just going to come right out and say it: Fark.com is our favorite Web site. We love it not only because of the offbeat, guy-oriented news and snarky commentary — but also because of its sheer genius as a business.

Fark.com is basically a one-man media operation — powered by the freely submitted contributions of its readers — that today delivers more than 1.7 million page views on weekdays and close to 90 million ad impressions per month.

Is there any other online media outlet — mainstream or otherwise — that is that efficient? We doubt it.

Drew Curtis founded Fark in 1999 and is still its only employee. Here are Drew’s thoughts on his success, the future of media and advertising, naked women, and other topics.

“The whole advertising industry confuses me sometimes. Advertisers for some reason really, really want to buy ads that annoy the shit out of the consumer. They want to buy ads that block you from seeing content, that shout at you when you hit the page, that stay on the computer desktop when you leave the site. You know why ads on the right sidebar get better clickthrough rates? Because people are trying to scroll down with their mouse and miss the damn bar, accidentally generating a click. Most popup ad clicks are generated by people missing the X to close the thing out.”