Digg.com, a tech-news phenomenon that has readers recommend online articles to others, is expanding to let users also vote for the most popular general news, entertainment stories or videos, the company said on Thursday.
Challenging a long-held journalistic assumption that editors know best what people want to read, the 18-month-old San Francisco start-up has surged to become one of the most widely read sources of technology news on the Web.
The upgraded Digg.com, due out on Monday, threatens to further disrupt a professional news industry already reeling from the fragmentation of mass-market audiences, the rise of self-published blogs and rapid changes that have reshaped the advertising markets on which publishers have long depended.
Maybe this will attract the myspace crowd? Give them a chance to learn something about the real world. At Digg?
No, this will just make the news more like myspace.
Imagine Natalee Holloway with her own cable news channel.
The sad truth is that no one really gives a crap about Natalee Holloway.
I actually think this is the next, and final, step towards Digg.com getting sold: Proving that the “Social Indexing” model can work for things other than tech news.
Good luck to them.
The stories on Digg are great, but the comment are borderline AOL chatroom / highschool group-think.