Play The Fray here:
What interests could a 10-year-old girl and a 17-year-old woman possibly share? Procter & Gamble is banking that the two-pronged answer is high Internet use and music.
The consumer products behemoth has teamed up with Sony BMG to feature Sony recording artists on Beinggirl.com, a Web site that Procter had until now used mainly to help girls cope with puberty.
The idea behind the partnership is that girls of all ages will want to hear and download songs by artists like Natasha Bedingfield and Teddy Geiger. And inevitably, Procter hopes, the association with those artists will add a patina of coolness to Secret deodorant, Cover Girl makeup, Always sanitary napkins and Tampax tampons, the four Procter brands most likely to come onto a pubescent girl’s radar screen.
Branding experts say the company is onto something. “There’s really nothing cool about deodorants or tampons, but music can wrap them with a cloak of hipness…
No comment.
They should call it the iPad.
now that’s funny!
iTampon, you just need to tug the lil’ cord jutting out of eeeew to change songs.
Progress can go the wrong direction; I remember in my youth that commercials touted whiskey and cigarettes, with nary a damned Kotex in sight. Some thing is wrong with the way that all turned out. As an aging, life long batchelor, I haven’t really been exposed to the mechanics of the things, and really, never even thought about it. But recently someone left an unopened box of them in the office, and I “reverse engineered” one, taking it apart to see how it worked. Clever little design, no doubt, but that string thing bothers me.
Angel, you are a sick puppy. It took me a while to type that as I was laughing so hard. But you’re still a sick one.
But a fun puppy.