CISCO Systems Inc Chief Executive Officer John Chambers, whose company dominates the market for corporate computer-networking equipment, is taking aim at Internet-based television services.
Chambers says analysts’ projections may be conservative when they estimate the market will grow to at least US$4.5 billion a year by 2010, from a “couple hundred million” now. Web TV service is a system delivering customized programs, such as letting people in different towns watch a movie together.
“The market’s going to move with tremendous speed,” Chambers said on Tuesday at company headquarters in San Jose, California. “If there is such a thing as a killer app, video is it.”
“You’ve got IPTV, video on demand, iPods, downloadable video clips,” Piper Jaffray & Co’s Troy Jensen in Minneapolis said. Chambers “is right on. He was ahead of his time.”
Chambers says watching a movie in high-definition creates the same amount of traffic on the Web as 300,000 e-mails. For Cisco, that’s big business.
Related site: IPTV Daily
I can see this becoming the preferred way to view special events. Imagine, the North Platte Regional Golf Tournament for those interested. Or the State 12 yr olds Volley Ball Championships. Or even educational correspondence courses? I am getting a picture of local public TV taken to a new level.
Broadcasting the Olympics or World Series is not on the horizon for now.
http://www.cisco.com/warp/public/cc/pd/mxsv/iptv3400/
Cisco already uses it and it works