Cargo Cover

“Men don’t shop like women do.” – Roberta Garfinkle, TargetCast

It looks like the market can only handle so many gadget-and-gal magazines. Conde Nast has announced that the Men’s interest magazine Cargo will fold after its May issue. Among the reasons given were unsatisfactory ad revenue, a competition more focused on specific market areas, and the arrival of a new management style at Conde Nast.



  1. Carl Trimble says:

    Really I do not see any tech magazines lasting very long. I personally have cancelled all of my subscriptions due to old info. By the time I get the magazine the information is so old, its not even interesting. Between digg, engadget, and a couple others… I get the newest rage everyday and for free.

  2. Improbus says:

    I agree, tech news magazines are out dated. The only magazines I am interested in are project magazines like MAKE.

  3. Carl Trimble says:

    I would agree with Improbus… I love MAKE! I see those projects on the net and think, well that would be a cool project. I forget about it,,, But wait… Here comes this beautifully bounded book full of the ones I thought were interesting and many others that I did not see. I just love it!

  4. ECA says:

    do you know that there are over 20,000 mags published every years..
    different mags.. rangeing from Free to over $2000 per copy.
    Trying to place a NEt based mag, is like trying to get someone to PAY for something thats FREE.. If someone is willing to Hunt the net, they can find almost Everything they wish, FREE, and probably BEFORE its published to ANY mag.
    A Mag layover time, the time it takes to set one up, is about 3-6 months. By this time, its OLD news, and probably has been dumped for something better.
    What i find interesting is the COST. With All those adverts inside a mag, it should pay for itself, and 99% of them should be FREE. but then they charge you $6 for the mag. This must go to the Distributours and THATS one BIG markup for something thats FREE.

  5. Mike Drips says:

    Hard to get readers to pay for a magazine that is essentially all advertising (posing as poorly written and researched articles). I had a free subscription to Cargo for a year and “free” is about what it was worth.

  6. PhoneBoy says:

    The content in Wired has a longer shelf like than a lot of tech magazines I’ve read.

  7. raindog says:

    I started getting Cargo a few months after signing up for gay.com. I definitely didn’t pay for it and I don’t remember signing up for it, so I assume it’s just something they tack on to your membership as a way to inflate the perceived value for you and inflate the circulation numbers for the magazine

    There’s a magazine for tanned and plucked little gay boys called “Instinct” which they send us for similar reasons, but I can’t imagine why they sent us “Cargo” with its widgets and women. Good riddance, as far as I’m concerned.

  8. The only subscriptions I hold (intermittently) are for CPU magazine (As long as I can get another family member to subscribe me as a gift, it’s a fun read) and NewScientist. (Try the RSS feeds and you too will want a subscription for the 50% of articles which are print-only)

  9. site admin says:

    I always thought the magazine was about the shipping and warehouse business. Who knew?!

  10. Angel H. Wong says:

    Next time, they should load the pages with chicks spread eagled…

    No wait, the first persons who actually buy the crappy first versions are gay, then that load the magazines with hunky oil coated men.

  11. Mr. Fusion says:

    Outside of the few who had a job there, who cares?

  12. david says:

    My magazine subscriptions (actually read them too!):

    Harper’s, The New Yorker, Esquire, PC Magazine (renewed to support Dvorak), Maximum PC, The New York Times (online, buy on Sundays).

    For me, there are only two desires: food and sex. And I’m losing interest in one.


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