I found this weird ad in the basement of the SFO car parking area. It says, “I have theory. I need Action.” Is this like a hooker or what is this? Baffling.
Weird and Nebulous IBM Advertisement Baffles Everyone
By John C Dvorak Monday February 27, 2006
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IBM is now in the biz of selling every part of their company I ever had an interest in. I don’t want a Lenovo-pad…….
the only action I would apply to them involves electodes and giant leeches.
Thats just plain wierd (not the leeches bit).
Just about everybody has heard of IBM, the advert doesn’t add anything to the brand nor promote any actual product/solution.
I guess that Big Blue have gotta do something with all that cash from lenovo. Even if it is on par with the artsy fartsy art-house ad homer ‘comissioned’ while he was Mr Plow.
I would hazzard a guess and say IBM is promoting its business consultation abilities.
Looks like an ad that needed more proofing. But to me it says:
if you’re a company that knows women are intelligent, and you know what you want to achieve, we can build it for you.
It should say:
I’ve got a theory.
I need action now.
– Precision Blogger
http://precision-blogging.blogspot.com
The other IBM… Wait wait, it’s a cookbook!
There was an story on The Onion once about a company meeting its mission statement and deciding there was nothing left to do, so they liquidated their assets and shut down.
Why doesn’t IBM do this?
Besides, they’re already at a point where they know you don’t want to do business with IBM, so they’re advertising ‘The Other IBM’. It’s just sad.
Milo, hahaha. That was one of my favorite Twilight Zone episodes.
The ad is a demonstration of a foreign culture trying to speak to another. Basically, it’s a “lost in translation” thing. This can also be seen in the funny names of some fast food Chinese restaurants. I don’t think they meant them to be funny (or ominous).
Remember “THINK” ?
this is “DO”
Scary picture. I would think this would turn off a lot of people in a position to require consulting.
Maybe that’s the point. Consultants ARE scary.
they’re advertising ‘The Other IBM’. It’s just sad.