Good tirade about the over use of the “Web 2.0” phrase to where it’s completely meaningless. Actually, the same argument could be used for a lot of tech advertising.

BeyondVC: Web 2.0 Bubble – I had an enjoyable lunch with Jeff Jarvis today catching up on a number of things and brainstorming about value in the next generation web. During the conversation I vented a little frustration at the use of buzz words and bubble-like mentality with terms like Web 2.0. I am starting to get extremely tired and frustrated about every pitch that I see now where a company claims they are a Web 2.0 company and lists their principal reasons for being Web 2.0. It reminds me of the mid-90s when everyone said they were an Internet company and sprinkled their pitch with wild growth expectations from Jupiter Communications. Or when everyone said they were a Java company when Java was the cool buzzword. Frankly I do not care if you are Web 2.0, Web 1.0, etc. All I care about is what your service or product does, why it is valuable to the end user, why it is uniquely different from the competition, what the barriers to entry are, and how you plan on reaching your customers and how you will ultimately make money.