Explore Rice Here’s some interesting research that I am not completely buying into. The basic notions are okay, but…
Although a favorite marketing strategy, aggressive direct marketing programs such as reminder coupons may be undermining rather than cultivating companies’ long-term relationships with their customers. New research by Rice University’s Paul Dholakia shows that a “hard sell” may not be the best approach for attracting and maintaining a loyal customer base. Customers who are more likely to do repeat business with a firm are those who feel the least manipulated to do so.
Most Salesman can be annoying however if they don’t properly qualify and ask for the sale they will not get it!
Most salesman don’t properly understand the art of sales.
A good salesman dosn’t manipulate customers instead they educate the customer interest in “widget” by pointing out the
Features, advantages, and benefits of the product.
Look, touch and feel the product is also important.
The customer always makes the final decision.
Not listening to your customers wants and needs will hurt the sale and prevent return business. A good salesman stands back and listens to his customer.
Bad business practices is what prevents consumers from returning.
Good salesmanship is an art!