Internet media company Yahoo Inc. on Monday said it had hired a veteran war correspondent to tell personalized tales from conflicts around the world in a bid to bring younger viewers back into the news fold.

Journalist Kevin Sites, whose video footage of a U.S. Marine shooting dead an unarmed Iraqi prisoner in a Falluja mosque last year prompted widespread controversy, will visit 31 conflict zones, from Africa to the Middle East and South America.

He will file text entries, photos and video footage for his show, “Kevin Sites in the Hot Zone.” Coverage will focus on the individual stories of people caught in conflict.

“I’d say the toughest audience to get right now in news is the 18-to-34 year olds — almost all of the network and cable news programs skew older than 50,” Lloyd Braun, head of Yahoo’s media group, told Reuters.

“I think that younger demographic is going to find this appealing,” he said. “There is a strong desire among that generation to feel like there is transparency, that they themselves have a voice they can express.”

Sites, 42, will write and shoot the news on his own, with a backpack full of recording and transmission gear, but will make use of local translators and security staff on the ground, Yahoo executives said.

He has worked as a journalist for more than 20 years with such organizations as NBC and cable’s CNN.

“We’re at the nexus of a new wave of journalism,” Sites said on Monday. “I want to take my coverage where there aren’t (headlines).” He begins his journey at the end of September.

Yahoo plans similar ventures in other news and information categories as well as new forms of Internet content that it can call its own, Braun said.

Kevin Sites’ personal blog hasn’t been updated since the end of January; but, it can give you a firsthand idea of what he’s about.



  1. Crash Test Dummy says:

    I think the most telling thing is that the guy over and over and over gives himself photo credits on his own blog. All that is missing is a byline too. Seems like an egomaniac, Will suck.

  2. Sean Hickey says:

    Yeah, U.S. troops are going to open up to this guy. While I was in Fallujah, this guy was one of the most hated men. I’m sure everyone still remembers who he is, and will give him the cold shoulder. Good pick Yahoo!

  3. Mel says:

    Oh they could have simply killed him and saved on airfare.

  4. Roland Marty says:

    If there was nothing wrong with a Marine shooting an unarmed prisoner, then why shouldn’t it be video taped and broadcast? Marines are in the business of killing them all and letting God sort them out. Journalists are in the business of reporting the truth. Kevin Sites was doing what journalists are supposed to do.

  5. Mike Voice says:

    Yeah, U.S. troops are going to open up to this guy.

    Looks like some Police are “catching-on” to the idea, as well.

    http://forums.dpreview.com/forums/read.asp?forum=1000&message=14942387

  6. Sean Hickey says:

    @Roland: There is some truth to what you say, but the fact is journalist need to be responsible in their reporting. What he did wasn’t responsible, it was greedy. He allowed the whole thing to be taken out of context because it was more exciting and controversial that way, and the only thing he was thinking of was money and a Pulitzer.


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