Welcome to e-fluentials — Oh Puh-leeeze!
Electronic communication and e-commerce have dramatically changed daily life for many. The exchange of information online is replacing the traditional modes of communication, such as hand-written letters and in-person conversation.
Burson-Marsteller has identified a group of online movers and shakers who shape the opinions and attitudes of the Internet community. We call them the e-fluentials. This group, representing 10% of the online population (approximately 11 million users), reaches more people on more topics than the average online user.
And don’t miss the blog…a classic.
Geez! I hope she isn’t menstrual!
*We* (computer, internet geeks) wish we could be influential…. But e-fluential is different from in-fluential… To be *in*fluential you must kiss major ass for a pretty long period of time… To be e-fluential all you have to do is dream and complain nobody takes you seriously…
C’mon, get a life and fix your boss’s wifi connection…
Effluential?
Burson-Marsteller has been studying e-fluentials since 1999. And first blog entry is from 2002. Not exactly the job of “new hires.”