Welcome to e-fluentials — Oh Puh-leeeze!

Electronic communication and e-commerce have dramatically changed daily life for many. The exchange of information online is replacing the traditional modes of communication, such as hand-written letters and in-person conversation.

Burson-Marsteller has identified a group of online movers and shakers who shape the opinions and attitudes of the Internet community. We call them the e-fluentials. This group, representing 10% of the online population (approximately 11 million users), reaches more people on more topics than the average online user.

And don’t miss the blog…a classic.



  1. Ray says:

    Geez! I hope she isn’t menstrual!

  2. Miguel Lopes (Portugal) says:

    *We* (computer, internet geeks) wish we could be influential…. But e-fluential is different from in-fluential… To be *in*fluential you must kiss major ass for a pretty long period of time… To be e-fluential all you have to do is dream and complain nobody takes you seriously…

    C’mon, get a life and fix your boss’s wifi connection…

  3. The Tea Man says:

    Effluential?

  4. Idil Cakim says:

    Burson-Marsteller has been studying e-fluentials since 1999. And first blog entry is from 2002. Not exactly the job of “new hires.”


0

Bad Behavior has blocked 5618 access attempts in the last 7 days.