New Microsoft Longhorn chief is indigestion expert | The Register

Microsoft has a new star hire to head up its Longhorn project, Mike Sievert. And he brings a deeper and richer personal experience to the job than many of his marketing counterparts in the technology industry.

Sievert took up the post of Corporate VP for Windows Product Management, to give him his full title, at the start of the month. He joins from AT&T Wireless, which has just been acquired by Cingular, and before that he was at E-Trade. Nothing unusual there, you might think. But once upon a time, Sievert held one of the most important marketing posts in the nation: he was brand manager for the United States’ favorite indigestion remedy, Pepto-Bismol.

Maybe there is something symbolic about this!

realted links:
Pepto Bismol Homepage — A MUST SEE!