It will beinteresting to see how far this content protection technology gets before it’s cracked. Then what? Edited press release below.

LINKSYS, INTEL UNVEIL STANDARDS-BASED PRODUCT THAT DISTRIBUTES PROTECTED PREMIUM CONTENT IN THE HOME

IRVINE and SANTA CLARA, Calif. – Jan. 4, 2005 – Linksys®, a division of Cisco Systems, Inc., and Intel Corporation, today announced the Linksys new digital media adapter that will enable broad, mainstream consumer adoption of on-line, on-demand video services. This new product includes support for DTCP-IP (Digital Transmission Content Protection over IP), an industry standard framework for media adapters to move Internet-based premium content from the PC to other devices on a wired or wireless home network. With this standard, the new Linksys Wireless-G Media Link (WMLV54G) will help allow consumers to enjoy premium movie and music services from such companies as Movielink and RealNetworks Inc. on TV and stereos around their home in the future.

Home networks now offer consumers much more than just sharing an Internet connection among PCs. The proliferation of digital content and broadband Internet adoption has spurred rapid innovation in consumer electronics devices that will enable the sharing of PC and Internet content on any TV and stereo in the home. The emerging category of digital media adapters is an important element in delivering this capability to mainstream consumers.

The Linksys Wireless-G Media Link for video, music and photos is the next product in a line of wireless entertainment devices from Linksys that brings consumers exciting new capabilities such as support for premium online movie and music services, high-definition photos and video, and the most advanced media formats, including MPEG4 and WMV. With the Linksys Wireless-G Media Link, the Digital5 middleware solution, and a high-performance PC based on the Intel® Pentium® 4 processor with Intel Hyper-Threading (HT) technology, consumers will be able to wirelessly send a broad selection of personal and protected premium content stored on the their PCs or pulled from select Internet services to their TVs, stereos, entertainment centers and other PCs throughout the house.

“Intel and Linksys share the common vision to bring consumers premium Internet content from online services anytime, anywhere, and on any device in the home,” said, Robert Crooke, general manager, Desktop Marketing & Strategic Planning and vice president, Desktop Platforms Group, Intel Corporation. “Developed through close collaboration among Intel, Linksys and other industry innovators, the Linksys Media Link provides a significant step forward in delivering the digital home vision to consumers.”

This release goes on and on and on…all promotional. How Linksys manages to use it’s name twice in many sentences is ridiculous. And here we go again with quotes from executives. Note, as of this writing, Intel had not posted this PR release.

For complete unedited PR click here



  1. Robert Dybas says:

    did you intend to have 2/3’s of this article with “crossed out” lines through the text.
    i checked the appearance in both ms explorer and with firefox 1.0 and the appearance is the same.
    i’ve observed these lines in several recent articles.
    thanks for having an interesting place to visit.
    i find myself checking here several times a day.
    keep up the good work.

  2. Mike Voice says:

    This release goes on and on and on…all promotional.

    Makes me think of Dilbert, and something Tina the Technical Writer would churn out. 🙂

    I like the way you use line-out on the offending text.

  3. John C. Dvorak says:

    I’ll probably stop doing the lines outs eventually..just trying to make a point to the PR folks.

  4. I have to speak out in favor of the line-outs. They let me get the relevant points and then come back later when I have more time if I feel curious.

  5. T.C. Moore says:

    The link doesn’t work anymore. It looks like they deleted the PR. I guess you shamed them into shaping up.

    I don’t understand what Digital Rights Management has to do with the transport protocol? Does this prevent “wiretapping” the network transmission and copying the content that way? Why not just use SSL? I guess this is all to keep Hollywood from hyperventilating.

    http://www.webopedia.com/TERM/D/DTCP_IP.html
    http://www.dtcp.com

    Meanwhile, WTF is a “media adapter”? They may be selling to the masses, but their drivel has to make sense to geeks as well.

    The person who used to sit next to me at Sun did PR, and I would hear her arguing (all PR folks seem to argue, harangue, and harrass) with engineers and other PR people about what language they could use. They seemed pretty good at eventually avoiding language that did not make technical sense. But that was for a $50,000 product, not a $50 product.

  6. John C. Dvorak says:

    Maybe the 20 or so extra hits overwhelmed the server?

  7. Mike Voice says:

    I’ll probably stop doing the lines outs eventually..

    Yeah, it would probably get stale – if I saw it all the time. Good use of it in this context, though.


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