matrix
XP Reloaded? What is microsoft trying to tell us?

Microsoft preps XP push, mulls Longhorn ‘priorities’ . Uh, according to this we’ll be seeing Longhorn in 2006 or LATER!! Meanwhile Msft is calling one of its initiatives “XP Reloaded” after the movie Matrix Reloaded. Isn’t this a negative reference and connotation, or do they not know that? Weird.

The new version of Media Center will coincide with a marketing campaign called “Windows XP Reloaded,” which promotes numerous products that are debuting this year as reasons to buy a Windows XP computer. These are expected to include Windows Media Player 10 and two peripherals tied to Media Center. One is the Portable Media Center, a handheld that plays music, pictures and recorded TV, downloaded from a PC. The other is a set-top box, known as Media Center Extender, that allows consumers to watch videos and TV shows in the bedroom while the Media Center PC is in the den.

Whoop-dee-do!



  1. Jim Dermitt says:

    I don’t know what Microsoft is trying to communicate with this reloaded XP marketing line. You have covered Microsoft for years as a columnist, so if you can’t answer the question then chances are there may be no answer or none worth a gallon of good ink. I can’t seem to find the time to figure Microsoft out, I guess it’s a busy signal. Consumers and shareholders seem to be in love with the company. Good for them, maybe they can figure it out. This could be the biggest shocker since Nick Perry fixed the Pennsylvania Lottery with 666. You do the math.

    A third of IT managers have admitted that they have “no idea what to expect” when deploying Microsoft XP SP2. IBM seems to have no idea of what to expect, so go figure. Another third don’t care and another third thrive on the confusion. This third that thrives could include Microsoft shareholder. I’m not an IT manager, I’m with the third that don’t care. If MSFT drops down to 3 bucks a share in 2006, it may just be pure scholarship. If you want to be happy, go fishing. Waiting for a fish to take the bait is fun, waiting for a new operating system upgrade has all the mystery of a root canal, but the dentist looks forward to it. A root canal is kind of like SP2 I guess. Microsoft has been looking forward to it. Smile, nobody likes us-we don’t care!

  2. Anonymously says:

    I’m trying to figure out what connotation you’re referring to. Are you referring to “Reloaded” as in the movie that undermined The Matrix franchise for a lot of people, or are you referring to the obnoxious process relating to Windows that is traditionally undertaken only when Windows is starting to fall apart? Or both?

    😉

    I can’t wait for “Windows XP Reinstalled.” Wait, that’s what I did two days ago. Or last night, “Windows XP SP2 Uninstalled.”

  3. Anonymous says:

    With the numbers of worms and spyware that Win XP gets, it needs “Reloaded” quite frequently with the system recovery CD.

  4. Thomas says:

    Wait, I know, it’s a reference to the ultimate battle between good and evil.

    Hang on, evil lost. Ok, I’m confused.

  5. Brian Mork says:

    I’ll have to go search for the print copy from my prior office wall hangings. About a year ago, I smiled when the Longhorn “why it’s delayed again” news release flat up said Microsoft was delaying release to give all the users time to catch up with technology that was already too far ahead of their skill level. It struck me as unbelievable arrogance and shallow marketing BS. Did anybody else see this? URL link?

  6. Anonymous says:

    And now WinFS and Avalon pulled from the pull pull.

  7. William Clark says:

    As you may know, a disaster awaits any machine running Endnote 8 that allows the automatic Windows XP Service Pack 2 installation to take place. It turns out that Endnote 8 is incompatible with SP2, and will no longer read any library.

    Endnote posted a warning on its website on Aug 27, too late for me and — I fear — many others who dilligently allowed the SP2 installation to go forward. (http://www.endnote.com/enwinxpalert.asp)

    PLEASE WARN USERS OF ENDNOTE 8 TO TURN OFF WINDOWS AUTOMATIC UPDATE AND TO AVOID INSTALLING SP2 UNTIL THIS IS RESOLVED.

  8. Jim Dermitt says:

    Problems “Reloaded”
    I’m starting to think that this service pack idea is for computer experts and scholars. What happens is you know more and more about less and less, until you know everything about nothing, which is just in time for another upgrade. Any good hack can tell you that the operating system is just a background function, not the main event. The OS is like the warm up band, before the star band starts playing. Woodstock avoided this sort of thing. The fun starts when you start loading applications on the system and creating content. The OS makes the computer boot, the drives spin, the memory register but the hack still steers the machine. For the scholars, the OS automates the entire computing process so the machine steers itself like a ship or a plane on autopilot, like kind of backup brain. When the machine hits a wall or sinks, a scholar has to call a geek. Scholars call their hacks geeks and are always treating them like three fifths of a scholars and then trying to talk them into taking classes and becoming scholars. It’s more probable that the geek will become a hack, rather than a scholar. It could go either way.

    There was this hack and his scholarship was shoddy while his influence was alarming. A scholar is always proposing global solutions for local problems, which could mean if you have a problem with SP2 locally, the scholars at Microsoft have a global solution for you. It may just create more local problems, which means the hacks don’t need to think about it they just need to keep hacking away at Linux. The geek could go either way and for the right price might end up in Microsoft playing the role of the scholar and creating and inventing stuff like SP2 or XP Reloaded, for a hundred grand a year and stock insider edges. The hack is busy creating games or better yet hacking & gaming on his computer and doesn’t care about service packs or scholarship, he just wants the computer to keep running. The geek wants the computer to crash, so that the scholar needs him. The hack doesn’t care what the scholar wants. If you have SP2 problems, call a geek if you are a scholar and if you are a geek you might want to think about becoming a hack. Not that there’s anything wrong with being a scholar. I’m just going to stick with being a hack, but that’s just me. What’s the problem with SP2 again? Lock and load hacks.

  9. Mike Voice says:

    In reading some of the releases, regarding the “gutting” of Longhorn to make contract delivery dates – isn’t that a form of “bait & switch”?

    “Sign this service contract, and it will include the upgrade to Longhorn” – but “Longhorn” just turns out to be “WinXP SP5”.


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